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Posts tagged with Checkout

Ryman: site review

Stationery brand Ryman has launched a revamped version of its website this week, with the retailer aiming to make much more of its online presence. 

The website has been completely redesigned, while an improved product management system will be used to manage and control stock across different channels. 

I've been seeing how the new website looks from a user experience perspective...

3 comments

Why good checkout design is more important than trustmarks

I wrote an article recently about the use of e-commerce trustmarks and how important it was for sites to display trustmark logos. 

Though they may help some sites, trustmarks alone are not the answer, and factors such as brand trust, price, usability and good design all combine to reassure customers about making a purchase. 

A recent post on the FutureNow blog makes this point, and argues that the need for 'costly' security indicators, can be avoided with good cart / checkout design. 

6 comments

Wagamama: iPhone app review

Restaurant chain Wagamama has launched an iPhone app for ordering from its restaurants, the first app of its kind in the UK. 

In the US, Burger King and Pizza Hut have both managed to drive incremental sales through ordering apps, so perhaps a Wagamama app could work. I've been trying it out...

1 comment

E-commerce trustmarks: do they matter?

Trustmarks are the images or logos that retailers can place on their websites to show that they have passed various security and privacy tests, and reassure customers that it is safe to shop on the site.

But how relevant are these logos from organisations like Verisign or McAfee? Have customers even heard of them? Would other security reassurances do the same job? 

33 comments

Q&A: Andy Hood of Amara on selling luxury products online

Andy Hood, AmaraEstablished in 2005 by husband and wife team Andy and Sam Hood, Amara is an online retailer which sells luxury gifts and home furnishing brands.

I've been talking to Andy Hood about the business, and his approach to selling luxury goods online...

5 comments

Best of 2009: 24 e-commerce sites reviewed

While online retailers are generally improving when it comes to usability there are still plenty of areas for improvement.

Retailers such as Asda, Debenhams and M&S have made some good improvements to their sites, while sites such as Kiddicare and The Book Depository offer excellent examples, though some, such as Woolworths and Whistles, could do a lot better. 

Here's a selection of the e-commerce site reviews we've done on the Econsultancy blog this year..

3 comments

Site review: Officer's Club

Officer's Club was, along with Woolworths and Zavvi, one of the casualties of the credit crunch, going into administration this time last year, though the company was purchased and has recently relaunched online.

I've been trying out the new Officer's Club website, which was designed by Lost Ferret...

2 comments

The Importance of delivery instructions

Each month, I log onto the Tesco.com website and place my food order. A few days later, in the evening, a delivery truck turns up within its allotted two hour slot, and a stack of crates arrives on my doorstep. This is against all odds.

9 comments

Site review: Gieves and Hawkes

Savile Row tailor Gieves and Hawkes launched its first transactional website last week, aiming to bring the brand to a wider audience online.

I've been taking a look at the new site, which was designed by Pod1, to see how well it works. It looks good at first glance, but is it a case of form over function?

6 comments

Tips for reducing basket abandonment this Christmas

Retailers are likely to see higher than average basket/cart abandonment rates this Christmas, thanks to the volume of traffic. But what can be done about it?

This article by Linda Bustos from the Get Elastic blog has a couple of useful tips. I've summarised them here, and added a few myself...

6 comments

Site review: Debenhams

Debenhams launched a brand-new version of its website earlier this week.

As well as revamping the site, the retailer has added new product lines, including electricals, though this has been outsourced to Buy It Direct with a separate checkout.

I've been trying out the new site to see if the user experience has been improved...

9 comments

What is the best way to display shopping basket links?

Shopping basket/cart links and icons need to catch the attention of shoppers, and should help them to find the link to review the contents and make a purchase.

There are a number of ways of displaying the basket link, from a simple text link to permanent basket icon showing the contents and total value. I've been looking at a few examples from a selection of UK etailers...

7 comments