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Mega Monday, Cyber Monday, the day for flurried transactions, huge site traffic and flash sales. Whatever you call it, the much-discussed day has passed with a significant boost for online retailers.
The results for the 2012 holiday season have, so far, been promising. Retailers on our platform saw this Sunday nudge Cyber Monday off the top online shopping day spot as far as revenue is concerned, but both days performed exceptionally well.
68% of shopping carts are abandoned, according to figures from Baynard, so how can retailers bring this number down?
Last week, we released our E-commerce Best Practice Compendium, which contains more than 170 tips on improving usability and conversions.
Here are ten ways to reduce checkout abandonment. There are many more, so please add your comments below...
Womenswear retailer Bonmarché has launched a new website as it attempts to reinvent itself as a multichannel retailer.
After buying the business out of administration earlier this year, the new owners are hoping that an e-commerce platform will help the brand achieve sustainable growth.
With this in mind I decided to see whether Bonmarché’s new site, built in partnership with Venda, is actually any good...
Checkout abandonment is a major problem for most e-commerce sites, but many of the factors causing customers to bail on purchases can be addressed.
Reasons for abandonment include high shipping costs, checkout errors, and the fact that some customers simply want to check prices.
Here are ten ways to improve the e-commerce checkout process, and minimise abandonment rates...
On the Econsultancy blog we often highlight examples of websites that offer a great user experience as it’s useful to be able to see good design in practice.
And we also think it’s useful to highlight examples of brands that aren’t getting it right and could do with redesigning their site to improve the user experience.
QVC falls into this category. Its checkout process feels like it hasn’t been updated in several years, and there are several major issues that could be causing lost sales...
For online retailers, closing a sale can be a tricky process. From attracting a would-be customer to your site to fulfilling an order in an efficient manner, there are a lot of potential points of failure.
One of the biggest such points is the checkout process, which gives customers plenty of opportunities to rethink their purchases.
Unfortunately for retailers, getting the checkout process right can be challenging, and there are numerous mistakes that can produce a less-than-optimal result.
I've been taking a look at the Sears website from a user experience perspective to see what the retailer does well online, and where it can improve.
I've highlighted some excellent features on the site that other online retailers could learn from, some relatively minor irritations that would annoy users, and problems that may make users abandon the site.
Overall, the site performs well and contains some excellent features, such as proactive use of live chat.
However, even with the best sites, there is always room for improvement...
Making customers register before they checkout is a barrier to purchase, yet many online retailers have yet to learn this lesson.
The arguments against this barrier are compelling. For example, ASOS halved its abandonment rate at the registration page simply by removing any mention of creating an account.
In a more famous example from Jared Spool, one retailer added $300m to its annual revenues by removing the registration button.
These are lessons that HMV needs to learn in order to optimise conversion rates and reduce abandonments.
As a follow-up to my earlier article, Shopping basket best practice from ASOS, I’ve taken a look at the updated ASOS checkout experience. It includes one change which has reduced their checkout abandonment rate by 50%.
The ASOS website delivers an excellent browsing and shopping experience, and I regularly feature examples from the retailer in my e-commerce best practice training courses.
The updated checkout continues this trend, as the earlier version certainly didn’t fit in well with their highly tuned shopping experience up to checkout.
This article will recap on what ASOS is doing well on its shopping basket, look at how it is handling new customer checkout, and the variety of persuasive checkout lessons we can take from them as well as identifying a few areas of improvement.
House of Fraser unveiled an updated version of its website recently.
Online sales rose by 110% in the first 24 weeks of the year, and House of Fraser aims to continue this growth with the redesigned website.
From security concerns to annoyances around hidden charges or high delivery costs, there are a number of possible reasons why not make a purchase from an online retailer.
Of the 2,000 respondents, just 12.8% don't shop online, the other 87.2% shop at least several times per year.
Some highlights from the survey after the jump...
It’s been over two years since I published an article on the Econsultancy blog entitled: Are retailers following best practice to improve conversion rates?
In that article I was specifically looking at the checkout processes of a variety of retailers, and in particular whether or not they have enclosed (or in other words removed site wide elements and distractions to focus the user) the process.
In this article I have revisited the retailers who featured in this article to see which of the retailers who didn’t enclose their checkouts then are now using this approach .
Enclosing the checkout is an approach I almost always recommend my retail clients adopt as a primary way of improving their checkout funnel conversion rate.