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Posts tagged with Checkout Process

Site review: Alice.com

Having sold social search engine Jellyfish to Microsoft in 2007, founders Brian Wiegand and Mark McGuire started work on Alice.com, which launched in beta this week.

Alice.com provides an online marketplace for users to buy a whole range of household goods; nappies, batteries, soap and more, and for CPG manufacturers to sell directly to customers. I've been trying the site out... 

Alice.com homepage


Does your checkout process deal with shoppers' concerns?

To minimise abandonment rates, a good checkout process should be able to deal smoothly with any unanswered questions before customers pay for their items.

I've been reading an article by Brendan Regan on the FutureNow blog, in which he looks at five questions that customers may have in their minds when they reach the shopping cart, though he is referring to the checkout process as a whole rather than just the shopping basket page.


Site review: Heal's

Furniture retailer Heal's relaunched its website recently, working with 10CMS and Venda to increase the company's online sales.

Heal's e-commerce head Mike Traill told Retail Week that the site has helped to increase conversions by 20%, and that the company is on course to drive 16% of its total sales via the web. I've been looking round the site to see what changes have been made...

Heal's homepage

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Site review: Quizclothing.co.uk

Glasgow based clothing retailer Quiz starting selling online in 2005, and has recently launched a completely redesigned version of its website.

According to Lost Ferret, the company behind the redesign, results are promising so far, with a doubling of conversion rates over the past month.

I've been having a closer look at the Quiz website from a user experience perspective...

Quiz clothing


TK Maxx finally starts selling online

TK Maxx has started to sell online in the UK, but the discount retailer is taking a cautious approach, and is only offering handbags for sale on the site so far. 

The company is asking for feedback from customers on what else they would like to buy from the site though, so it seems that other product ranges will follow.

TK Maxx


Ten things Laura Ashley can do better online

Laura Ashley's website does have some good points, but having used it this week while searching for furniture, I think there are a few areas which could be improved upon.

I've come up with ten suggestions that would improve the usability of the Laura Ashley website...


What is the best way to handle e-commerce registration?

Having looked at whether some of the UK's most popular online retailers are still making customers register before they checkout a couple of weeks ago,  I'm now going to look at the different options for dealing with the issue.

While I'm not in favour of sites making registration compulsory before entering the checkout, user registration does have its advantages; retailers can use the information to customise future emails, while from the customer’s point of view, logging in to the site avoids having to type in all their delivery and payment details again, making subsequent purchases smoother.

So what is the best way for e-tailers to deal with registration? I've been looking at a few different approaches to the issue...


Argos launches a separate entertainment site

Argos has decided to launch a standalone site selling just CDs, DVDs and Blu-ray discs, though confusingly, DVDs can still be purchased through the main website.

WHSmith announced a similar move a few weeks ago, moving its entertainment range to a separate site after already reducing the number of DVDs, CDs etc sold in its stores. Like the new Argos site, it was designed and operated by The Hut, which also took over the Zavvi website recently. 

Argos Entertainment

I've been seeing how the new site shapes up...


Site review: WHSmith Entertainment

WHSmith last week launched a stand-alone website, selling DVDs and CDs, as well as its range of electronics and computing online, leaving everything else to be sold on WHSmith.co.uk. 

The move also reflects the retailer's strategy of reducing its presence in entertainment offline. Sales in this category had fallen by 18% in the year to July 2008 and it has been removing such products from its stores.

I've been having a look at the new site...

WHSmith Entertainment


How to spoil your checkout process

I looked at VistaPrint's checkout process last month, and found it one of the most annoying and complicated ones I had ever seen, but now I have found a checkout to rival it.

Like VistaPrint, domain name registration company GoDaddy overcomplicates its checkout process by adding a ridiculous amount of cross-selling options that are sure to annoy all but the most determined customers.