Posts tagged with Catalogue

Bad news for online catalogue advocates: Australia prefers print 

It seems that online catalogues have a long way to go when it comes to engaging customers, as only 11% of Australians currently read catalogues online.

According to research conducted by the Australian Catalogue Association (ACA) in the lead up to Christmas 2012, more than 70% of Australians over the age of 14 prefer to read printed catalogues than online versions.


App review: IKEA

Swedish furniture retailer IKEA has just released an iPhone app which showcases its 2010 catalogue to mobile users. 

The IKEA app provides a more environmentally friendly alternative to the paper version, but how well does it work on an iPhone?

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Turn your catalogue into weather-based targeted ads

weather based marketingAll those creative assets gathering virtual dust in your catalogue, database, or inventory system? Tag them snowy, cloudy, sunny or rainy and turn them into dynamically-generated, weather-targeted ads.

Weather site Weather Underground has partnered with Dapper to create WeatherMatch, a real-time system that delivers ads that match local weather conditions, paired with items from a catalogue or other electronic inventory database.

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