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Posts tagged with Cart Abandonment Email

Shopping cart

Cart abandonment emails: how five retailers retarget lost customers

There are any number of reasons that online shoppers might abandon a shopping basket, ranging from the site UX to unexpected delivery charges.

Or it could just be that they were shopping around and had no real intention of making a purchase.

Similarly, it could be that the user intentionally dropped out late in the checkout process in order to trigger a cart abandonment email so they could analyse them for a blog post.

This latter course of action is exactly the one I took last Friday with several ecommerce sites so I could pull together a few different examples of retargeting emails.