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Posts tagged with Capital Fm

Eight case studies where mobile marketing actually worked

Mobile marketing is still a developing industry and one that does suffer something of an image problem.

Taken purely in terms of clickthroughs and conversions mobile ads don’t always deliver the best returns, so it’s up to the mobile networks to continue improving ad units while also convincing marketers that it’s not all about clicks.

To assist in this endeavour, I’ve rounded up eight case studies of mobile marketing campaigns that proved to be a success.

For more in-depth case studies, head over to our Case Study Database which is available to Econsultancy subscribers.

And for more on this topic download the Econsultancy Mobile Marketing and Commerce Report or read my post looking at eight great examples of mobile marketing from Southeast Asia.

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