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Posts tagged with @Burgerking

Dealing with a Twitter hack: Lessons from @BurgerKing

https://assets.econsultancy.com/images/resized/0002/9233/bk_1-blog-third.pngFast food giant Burger King experienced a social media meltdown earlier this week, as the brand’s Twitter feed was hacked, its profile picture and name changed to that of industry rival McDonalds, and a series of unusual tweets were fired out to the brand’s followers. 

Things first went amiss around noon EST, and followers were treated to over an hour of links to YouTube videos, pictures of dirty kitchens, tweets about percolate and a few reminders that comms managers can’t afford to take public holidays off...

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