{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with British Library

art and anarchy in british comics header image

How to deal with 150m pieces of content? A Q&A with the British Library

We've written previously about the challenges of information architecture at the British Library.

And now we've caught up with Head of Digital and Marketing Operations, Graham MacFadyen, to get some fascinating insight into how the organisation prioritises content and measures success online.

0 comments
newton by blake by paolozzi

How The British Library handles information architecture & ecommerce

In some ways, the notion that an institution like the British Library has to market itself at all is fairly new. 

Indeed, my step father wrote a paper on exactly that topic (marketing is a family affair, you know).

But not only does the British Library have to create 'customer value', it has to do so online, casting as wide a net as possible and relying on its website to engage and even convert(!).

With the aid of analysis from its brilliant blog, let's have a look at the British Library's improvements to website information architecture.

0 comments
makeup.com

Eight companies with great content marketing strategies

Here I've rounded up some brands that are successful with content marketing.

I hope you won't have seen all of my examples. Some of them have heritage in content, and some don't.

For more case studies, subscribers can check out the Econsultancy archive.

3 comments