Posts tagged with Brands

How far should Google go with its 'brand' boost?

Google loves brands. Google's Vince update was referred to by many as 'the brand update' because major brands seemed to benefit most from it.

That Google would seek ways to incorporate 'brand equity' into its algorithm is not entirely surprising. After all, in many cases, there's an argument to be made that the websites of recognized brands are more likely to offer Google's users what they're searching for when it comes to particular queries.


Word-of-mouth still largely an offline phenomenon: study

Ask a brand marketer about word-of-mouth marketing and chances are he or she will talk to you about the internet. After all, with the advent of social media, consumers are most likely going to talk to their friends, family members and associates about your brand online, right?

According to a study by Keller Fay Group, the answer is 'no'. As it turns out, the vast majority of word-of-mouth still apparently takes place offline.


Google AdWords' biggest spenders revealed

Google generates billions of dollars in revenue every quarter, and big brands are known to be some of the most prolific spenders.

But just how much are specific brands spending? That's not information that Google has publicly disclosed before, but AdAge claims to have obtained a document detailing just how much major brands spent in June.


MySpace can partner with brands. Without users, it doesn't matter.

MySpace may not have as many users as Facebook, but the company is trying to reposition itself (again) as a place where brands can find traction online.

The trouble is, brands usually follow users. Can MySpace flip that equation on its head and use great brand partnerships to attract users?

MySpace executives hope so.


25 brilliant examples of Facebook brand pages

I love to see brands generating innovative, engaging and creative advertising online. Yet, I’m always surprised at how little effort companies put into Facebook from a creative perspective, especially given the noise they make about using the platform and the levels of engagement often put in.

Arguably, Facebook does have a static format that needs changing, but it’s not that difficult – or expensive – to come up with some great landing page manipulation through Facebook Markup Language (FBML)... And some brands are taking advantage of this, to great effect.

Here are a few examples from our How to Create Amazing Facebook Pages guide...


Brand advertisers spend 10 times more on Facebook than they did last year

Social media advertising may still be seen as chump change by some, but brand advertisers like what they see on Facebook. And according to the company's Chief Operating Officer Sheryl Sandberg, many large brand advertisers have increased their ad spend on the social network by 20 times or more.

If Facebook can retain — and even grow — its userbase over the next few years, the site may soon be stealing large brand contracts from larger digital publishers.


Q&A: Chris Gorell Barnes on online video for brands

Chris Gorell Barnes is CEO of Adjust Your Set, an online video agency which provides branded content channels for companies such as Thomas Pink, M&S, Sotheby’s and Royal Opera House.

Chris will be speaking at Econsultancy's Future of Digital Marketing 2010 event about his vision for the future of video on the web. The event takes place on June 16, there are still some places available. 

I've been talking to Chris about how the use of online video can benefit brands... 

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Augmented reality: 10 real world examples from the superbrands

Exciting things are happening in the whizz-bang new world of augmented reality, which will surely hit the mainstream before too long.

Many of the world's top brands have experimented with AR recently, and while some of the first wave of apps are more gimmicky than useful, others certainly shine a light on what we can expect from this space in the months and years to come.

So, for your viewing pleasure, here are 10 augmented reality videos. I cheated on the headline as all of these are brand-led apart from the last one, which is a fantastic billboard ad that uses AR, and which once again proves that the Dutch know a thing or two about AR and mobile.


Shift the thinking and see the potential of SEM for brands

With direct response well and truly in the bag, surely SEM for brand is the next big win for Google.  Here’s a shift in thinking to help brands up the ante.

SEM as a direct response tool gained instant appeal, spend sky rocketed and found its equilibrium where CPA is equitable. Search marketing for brand surely is the next big win for Google, but no one seems to be making a good case for brands.


Superbrands need to improve search visibility

It’s no secret that a secondary objective for a large amount of search marketing activity is branding, yet the results show that a lot of well-recognised brands are failing to have a presence online, meaning that the space is occupied by competitors.

This is highlighted by new research from Epiphany, which challenges the accepted UK list of 'superbrands' by exploring their visibility within the search landscape.


Online lead generation: is your brand holding you back?

Online lead generation can be a very useful tool for bands in their online customer acquisition strategy but a branded campaign is not always the best way to generate leads.


The Godfather on social media

The Godfather trilogy is an all-time classic. And for good reason. It deals with intimate aspects of life that affect us all, from family to business.

When it comes to the latter, there are some morsels of wisdom that can be applied to the business of social media. Here are five worth considering the next time you need the Don's advice.