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I love to see brands generating innovative, engaging and creative advertising online. Yet, I’m always surprised at how little effort companies put into Facebook from a creative perspective, especially given the noise they make about using the platform and the levels of engagement often put in.
Arguably, Facebook does have a static format that needs changing, but it’s not that difficult – or expensive – to come up with some great landing page manipulation through Facebook Markup Language (FBML)... And some brands are taking advantage of this, to great effect.
Here are a few examples from our How to Create Amazing Facebook Pages guide...
Social media advertising may still be seen as chump change by some, but brand advertisers like what they see on Facebook. And according to the company's Chief Operating Officer Sheryl Sandberg, many large brand advertisers have increased their ad spend on the social network by 20 times or more.
If Facebook can retain — and even grow — its userbase over the next few years, the site may soon be stealing large brand contracts from larger digital publishers.
Chris Gorell Barnes is CEO of Adjust Your Set, an online video agency which provides branded content channels for companies such as Thomas Pink, M&S, Sotheby’s and Royal Opera House.
Chris will be speaking at Econsultancy's Future of Digital Marketing 2010 event about his vision for the future of video on the web. The event takes place on June 16, there are still some places available.
I've been talking to Chris about how the use of online video can benefit brands...
Exciting things are happening in the whizz-bang new world of augmented reality, which will surely hit the mainstream before too long.
Many of the world's top brands have experimented with AR recently, and while some of the first wave of apps are more gimmicky than useful, others certainly shine a light on what we can expect from this space in the months and years to come.
So, for your viewing pleasure, here are 10 augmented reality videos. I cheated on the headline as all of these are brand-led apart from the last one, which is a fantastic billboard ad that uses AR, and which once again proves that the Dutch know a thing or two about AR and mobile.
With direct response well and truly in the bag, surely SEM for brand is the next big win for Google. Here’s a shift in thinking to help brands up the ante.
SEM as a direct response tool gained instant appeal, spend sky rocketed and found its equilibrium where CPA is equitable. Search marketing for brand surely is the next big win for Google, but no one seems to be making a good case for brands.
It’s no secret that a secondary objective for a large amount of search marketing activity is branding, yet the results show that a lot of well-recognised brands are failing to have a presence online, meaning that the space is occupied by competitors.
Online lead generation can be a very useful tool for bands in their online customer acquisition strategy but a branded campaign is not always the best way to generate leads.
The Godfather trilogy is an all-time classic. And for good reason. It deals with intimate aspects of life that affect us all, from family to business.
When it comes to the latter, there are some morsels of wisdom that can be applied to the business of social media. Here are five worth considering the next time you need the Don's advice.
Late last year, Google flipped the switch on personalized search.
Google's personalized search functionality is simple: unless you opt out or delete your 'Web History', Google monitors what you're searching for and what you're clicking for. It then uses the data collected to personalize your search results.
Mobile location-based social network and gaming service Foursquare has been generated a bit of buzz lately, especially amongst the early adopter crowd. In just under a year, it has amassed a user base of 300,000, and with deals like the one it recently signed with television network Bravo, some believe Foursquare may be ready to hit the mainstream.
That's good news for the company and its investors, but as Foursquare starts exploring the commercial opportunities that come with popularity, it may find that maintaining the 'cool' factor and maximizing commercial opportunities at the same time is a difficult thing to do.
Most major brands are hip to Facebook, MySpace and Twitter. And many have built up an impressive presence on the web's most popular social hangouts.
But some of the more adventurous brands have also experimented with self-hosted communities of their own. Unfortunately, a large portion of them fail. Amongst the causalities are communities started by some of the world's biggest brands, such as Coca-Cola and Wal-Mart.
For consumer brands that want to harness - and feel the group hugs from - their community, there’s nothing quite like Facebook.
With hundreds of millions of unique users, Facebook offers a ready-made platform for companies to communicate with customers and fans, to support and extend marketing campaigns and to move some of those key brand metrics.
I have collated a few of the best presentations and videos to help you understand exactly why Facebook matters, and what it can do for your business (and how to do it).