Posts tagged with Brand Storytelling

Are brands the saviours of long-form content?

Starbucks is the latest global brand to make a significant move into the world of brand storytelling, poaching a leading journalist at the Washington Post.

Are brands now the future of long-form content

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Start Me Up! TreSensa: branded HTML5 games for mobile

Mobile is hot, HTML5 is hot, branded experiences are hot. What's not to like about TreSensa?

I caught up with Robert Grossberg, CEO of TreSensa, to see how the young company is faring.

Take a look..

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virgin media

Virgin Media: the paragon of brand storytelling?

The top 10 list of storytelling brands in the UK usually includes Apple, Cadbury, IKEA and Walkers.

But looking at the annual list from AESOP, it's Virgin Media that jumps out at me as a storytelling brand that breaks the mould.

Here I round up some of its activity that falls into my nebulous understanding of storytelling.

Let me know if you agree. 

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