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Posts tagged with Brand News Hijacking

Seven Valentine’s Day brand-wagon hijacks

The first step in any marketing brainstorm is always a discussion around potential news hooks and what might be coming up soon, so brands love to jump on celebration days as a way to get people talking.

From Christmas special editions, to April Fools’ Day stunts, a national day can be a great chance for brands to share their message, and Valentine’s Day PR hijacking is no exception.

Here I’ve taken a look at seven Valentine’s Day campaigns from this year, with a focus on UK and global brands...