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Posts tagged with Blogs

If '25% of bloggers' post paid content, who can you trust?

I received an email the other day, which caused me some significant concern. It was a request, which came out of the blue, asking me to consider to be paid for featuring certain content on my personal blog.

For me, this is a very unwanted and somewhat scandalous approach and I sincerely hope other bloggers feel the same way. If you think about it, it is a very seedy means to encourage independent people who take the time to blog about subjects they care about, to succumb to the incentive of money.


Q&A: Dane Atkinson, CEO of Squarespace

Before the company's Twitter marketing campaign went viral, Squarespace wasn't a brand known to many. But the company has experienced rapid growth building a niche in the competitive market for content management solutions/publishing platforms. And it has done it by doing something many others have avoided: charging users.

I spoke with Squarespace CEO Dane Atkinson about the company, its success with a paid business model and what ROI the company's viral Twitter marketing campaign produced.


Another popular tech blog embraces paid content

There's a lot of talk about newspapers charging for their content online but quietly, something interesting is happening: the very blogs that are usually associated with 'free' are dipping their toes in the waters of paid content.

In the tech blogosphere, TechCrunch and ReadWriteWeb sell reports. GigaOm has a subscription service. Add to that list Ars Technica, which has launched a new subscription service dubbed Ars Premier 2.0.


Q&A: Duncan Riley on the evolution of blogging

Duncan Riley on bloggingDuncan Riley is founder and editor of The Inquisitr, a popular blog that has grown to around 3m page impressions in little more than a year. He also founded The Blog Herald back in 2002, and was a co-founder of the b5media blog network. He has also written for Techcrunch. 

As such he knows a thing or two about blogging and I thought I'd catch up with him to find out how he thinks the blogosphere has evolved in the past few years, and where things might be heading in the future.


What can email marketing learn from Twitter, blogs and other social media channels?

Just had a “conversation” with our shiny new marketing manager of the benefits of social vs email marketing. Wish I had a tape recorder (doesn’t that sound dated, hmm iPhone anyone?) to hand as I think it encapsulates the position a lot of marketing managers find themselves in...


Five easy ways to make your business website more social

Social media is an increasingly important part of the internet. But many businesses are still trying to decipher what it's really all about and how it can relate to their bottom lines. Naturally, not everyone is jumping on the bandwagon and throwing all their resources at Twitter, Facebook, et. al.

The truth is that for many businesses social media makes sense -- in moderate doses. If you're a small business owner, chances are you don't need to hire a full-time social media manager and the only thing social you're likely to get from social media experts is a lot of smooth-talk.


Perez Hilton launches new blog: CocoPerez

Perez Hilton launches CocoPerezBlog queen Perez Hilton has unveiled a new fashion-orientated blog that “gives you the scoop on the finer things of celebrity style”.

The Gap-sponsored site so far contains lots of images, and little in the way of text, but should quickly attract a following due to Hilton's popularity and reach.


Blogging is back, thanks to Posterous

Posterous FTWWe’ve heard lots of talk about the death of blogs and blogging, with fingers invariably pointed at the likes of Twitter and Facebook. The truth is a bit more straightforward. Blogging was never really as big as everybody said it was.

Well, here’s the good news: blogging is back. Except now it’s called microblogging. And it’s great.


Are brands ignoring moms?

According to M2Moms, a report from the Market to Moms Coalition, 60% of moms feel marketers are ignoring their needs, and 73% feel advertisers don't really understand what it's like to be a mom. The challenge, says the report, is sensing her distinct, timely needs and responding in a way that truly resonates.

1 comment

U.S. women use blogs and social media for information

Brands interested in reaching women online should know that while social networks offer the most reach, blogs have the most influence.


Publish your blog on Amazon Kindle in 10 easy steps

Amazon has launched a very simple self-publishing tool for the world’s blogger community, to expand the amount of blogs available on Kindle.

Kindle Publishing for Blogs allows bloggers to sign up and submit their feed/s. Amazon will turn your blog feed into a Kindle-ready format. Why wouldn't you?


O2 launches weirdly anonymous ‘Mum-E’ blog

Mobile operator O2 has launched a faceless blog called ‘Mum-E’ to support a £6m family-orientated ad campaign. 

I’m baffled as to why the firm has decided to invest a chunk of its marketing budget into what is essentially an anonymous blog. Since when did this sort of thing work?