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I always think one of the best ways to learn about something marketing-related is to look at brands that are already doing it well and try to work out what makes their efforts successful.
Retailers should definitely learn the value of running a decent blog, or ‘online magazine’ as many like to refer to it.
A blog gives your audience a reason to come back.
With high quality content playing an increasingly important part in search rankings, blogging has become a key part of almost any company’s marketing strategy.
But writing interesting content is not enough in itself. You might have the best article in the world, but if it isn’t presented in a user-friendly format then nobody is going to read (or share) it.
Whether a brand new blogger or a seasoned writer, WordPress is one of the most popular and versatile content management systems (CMS) available.
You can set up a quick, good-looking, fully-hosted blog using one of its many templates, or you can get into the world of self-hosting and coding to build your own professional site from scratch.
Some people may hate the term, but there's no doubt that content marketing has caught on big time.
As many people point out, there isn't anything especially new in the concept of using content to attract customers, but what's new is that content marketing roles are being created, and teams are being restructured.
Content is becoming more tactical as a result.
Here's a selection of 15 of the best content marketing tips...
It’s become tradition to begin this weekly roundup with a stats-based pun.
Sadly I can’t think of one to top my Taylor Swift effort from a few weeks ago so I’m going to put it on hold until your usual author is back in the saddle next week.
So, on with the show, and this week the stats include social media complaints, email marketing, digital marketing agencies, online video advertising, and ecommerce in the Nordics.
Writing requires discipline, focus, talent, sacrifice and a thick skin, so I have no idea how I’ve managed to survive this long without my editor noticing my fundamental lack of these skills.
What I do have though is an awesome arsenal of tools and web applications that help paper over any cracks in my expertise.
From idea generation, to writing without distraction, to creating jargon-free copy, these 17 tools should also help you improve your own craft and hopefully stop you from banging your head against the keyboard for too long.
It's hard for some photography businesses to picture what they might say on a blog, but to succeed with inbound marketing, they must!
Photographers must work very hard in order to establish any real difference between their work and the services offered by the other millions of photography websites.
I probably don’t need to convince you of the value of content marketing as much has been written on the topic in the past few years.
However it can still be difficult to measure the precise ROI of content marketing, as one can’t simply point to a blog post or YouTube video and say it definitely led to someone making a purchase.
However there are methods of proving the value of content marketing to an organisation, as highlighted by these case studies.
And head over to our new(ish) Case Study Database if you need further real world examples...
333 is a good number. It was the year Constantine withdrew from Britain and ceased work on Hadrian’s Wall.
It’s also the number of Econsultancy blog posts I’ve written (this is post 334). So, I too have ceased work to share some things I’ve learned on the way.
I hope they are fun to read but also useful reminders.
Buy me, buy me, buy me!!!
Not what you want to hear. Sure it’s implied, but as soon as even the most straightforward of online purchases becomes that much more brazen, that’s when us consumers start to rethink our behavior.
So what makes for great ecommerce copywriting? What’s the difference between a quality product listing and a boring list of specs? Does it even matter?
Surely product copy is all about manipulation or at best, gentle coercion?
As content marketing becomes more and more vital to every industry, the ability to create quality copy, even for ecommerce has become a crucial skill. It’s a key way to market your brand and a fantastic way to separate yourself from similar competitors selling the same product.
Your excellent copy and the different ways you can use it can also make your brand more trustworthy and foster a deeper sense of loyalty.
Here are five fantastic examples of copy from around the ecommerce world that will hopefully inspire you. For more advice, check out Graham Charlton’s post on what makes great ecommerce product page copy.