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Posts tagged with Blogging

O2 launches weirdly anonymous ‘Mum-E’ blog

Mobile operator O2 has launched a faceless blog called ‘Mum-E’ to support a £6m family-orientated ad campaign. 

I’m baffled as to why the firm has decided to invest a chunk of its marketing budget into what is essentially an anonymous blog. Since when did this sort of thing work?

3 comments

The Wall Street Journal embarrasses itself with blogging article

If you're using the ongoing global recession to explore a new career path, blogging probably isn't at the top of your list. After all, how many bloggers are earning real money?

But blogging as a profession is something you should take seriously since there are now more professional bloggers in the United States than there are firefighters, CEOs, computer programmers and bartenders.

3 comments

Seriously stupid socialising: how to ruin writing

Engaging with potential customers through social media is one of the key tactics I urge clients to undertake. Blogging, getting involved in forums, creating social spaces and visiting consumers in their own webspace, social media effort enjoys a great deal of success.

Of course, by virtue of being online, the majority of such engagement is made through written copy, with a small amount taking place through online video. While the potential for such marketing is huge, it is frighteningly easy to get wrong, risking reputation and consumer wrath.

Here are my main concerns when it comes to online copy – as always, leave a comment if you think I've missed any.

5 comments

The return of Econsultancy's guest bloggers

Since we launched the new website back in December it has only been possible for Econsultancy staffers to post to our blog, but we've now improved our functionality and can welcome back guest bloggers. 

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Blogging is dead, long live blogging

I've discussed the economics of blogging numerous times in the past. Can blogging be a viable career? Can the blogosphere mint hoards of new millionaires? These are all questions that many have asked over the past several years as the blogosphere has grown in size and prominence.

Despite the fact that I have been able to turn my blogging activities into a bit of cash, I've remained skeptical about blogging as a business and as a career, which is why the man behind Drama 2.0 still calls 'international business' his primary line of work.

2 comments

Q&A with Nick Reynolds, editor of the BBC Internet Blog

Nick Reynolds has worked at the BBC for the past 20 years in a variety of roles and is currently editor at the BBC's Internet Blog.

I recently asked him a few questions about his work and the BBC's editorial policies and processes...

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What software should you use for your blog?

The Technorati Top 100 consists of the internet's 100 most popular blogs as measured, of course, by Technorati. The blogs on the Top 100 list cover topics from technology to politics to celebrities.

But while the topics covered by the internet's most popular blogs may be diverse, the software that is used to run them isn't.

7 comments

Are you a New York-based internet industry journalist or blogger?

Well are you? Because if you are then you might be interested in working in Econsultancy’s newly-launched US division.
Headed up by former ClickZ VP and editor-in-chief Rebecca Lieb, we’re expecting big things from the US, where tens of thousands of our users are based. Rebecca recently joined us and is looking for a talented writer to help create some fantastic content for Econsultancy. 

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Seth Godin reveals his blogging philosophy

It's a question that most bloggers grapple with at some point: how frequently should I blog?

If you don't post often enough, you risk losing your audience. If you post too much, you risk posting for posting's sake.

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5 link building techniques

Last week I discussed the ongoing debate around the use of paid links for SEO. As I noted, there seems to be a growing consensus that the use of paid links is a risky proposition.

Most SEOs, even those who still utilize paid links, tend to agree - building links the old-fashioned way (i.e. earning them) is the best long-term approach.

5 comments

An awesome WordPress 2.7 is released

Automattic, the maker of the popular WordPress open-source blogging software, made a big announcement last week - the release of WordPress 2.7.

As a WordPress user myself, this was exciting news because WordPress 2.7 is a major update.

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