Posts tagged with Blog

How visible are Econsultancy’s blog posts on social networks?

You’d expect content from a digital marketing blog such as Econsultancy to be heavily shared on social networks. But which networks do most Econsultancy readers use for sharing? And what were the most frequently shared posts in 2011?

We performed an analysis of the social visibility of the Econsultancy blog content on Twitter, Facebook, Linkedin, Google+ and social bookmarking sites StumbleUpon and Delicious by looking at the weekly data that we collate in our social analytics database.


Five questions your corporate blog should answer

Too many corporate blogs are the answer to a question nobody asked, serving up generic, me-too posts or even syndicated second-hand content.

Give your content a kick up the social by writing to answer these five searching questions...


Social media lessons from Oman: Best Burger threatens legal action over bad review

Earlier this week, Best Burger in Oman almost did a "Benihana", by threatening to sue a blogger for writing a somewhat negative review of their restaurant.

But what Best Burger didn't know was that the blogger it was planning to sue is also a legal researcher by profession. Luckily for both parties in the end, the restaurant decided to do the right thing by withdrawing legal action, and thinking constructively about how the menu could be improved.   

However, many companies in the Middle East still fail to recognise the tremendous opportunities borne out of negative feedback, and how it can be used to improve the business and build stronger long-term customer relationships.


Five ways to monetise social media

New media evangelists proudly claimed that 2010 would be the 'Year of Social Media'. The real question for me as an Online Merchandiser is how this technology can be harnessed to turn users into buyers.


Free your blog comments from SEO and improve your SEO

This post is intended to be a whirlwind of the three main competing comment communities; Intense Debate, Disqus and the newly rebranded ECHO.

I know from experience people, still, always want to talk SEO when we start to talk comments so let’s tackle that head on...


Econsultancy's top 25 blog posts of the year

I've been digging around Google Analytics today to make sense of a few trends, and also to see what kind of content has been popular on the blog this year.

I guess it's unsurprising to note that posts on Twitter and social media have been particularly well-received. Lists continue to work as a scannable, does-what-it-says-on-the-tin format, and our how-to and tools-based posts are always popular.

At any rate, I thought I'd aggregate these posts together for your viewing pleasure, and to provide - hopefully - another handy bookmark for you. 

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Q&A: The marketing duo behind New York's social media hotel

roger smith hotel blogThe Roger Smith Hotel may be the most social media savvy hotel in New York -- if not the world.

There's a blog. A Facebook fan page. A YouTube Channel. Over 3,000 Twitter followers. A Flickr photostream. And two guys behind all these efforts, both of whom winnowed their way into overseeing online marketing for the property following stints in food and beverage services at the hotel.

We caught up with Adam Wallace, the hotel's new media marketing manager, and his sidekick Brian Simpson, whose official title is still assistant food and beverage director, to find out how they built a family-run, independent hotel into a digital force to be reckoned with.


Socia media wars - mommy bloggers vs PR

mommy bloggerI was surprised to hear that one mommy blogging community (Momdot) has called for a PR blackout for a week in August.

"MomDot is challenging bloggers to participate for one week in August in a PR Blackout challenge where you do not blog ANY giveaways, ANY reviews, and Zero press releases. In fact, we don't want you to talk to PR at ALL that whole week.  We want to see your blog naked, raw, and back to basics."