Posts tagged with Bing

MicroHoo: Does 1+1 really equal 3?

There are two things that make a search engine successful: quantity of traffic and the quantity of advertisers competing for the top spots and pushing up CPC’s. Currently, there is a great deal of industry speculation, which claims that, if Microsoft and Yahoo’s deal goes ahead, it could create a true competitor to Google in the search and advertising market. But is this really the case?

Yes, their traffic will be added together, but will they see higher CPCs through attracting more advertisers?

Bing continues to roll, breaks double-digit market share

Microsoft has surprised many with its latest attempt at cracking the search engine market. While its 'decision engine' Bing is no threat to Google, it's starting to look like Yahoo had better hope its deal to outsource its search business to Microsoft passes regulatory scrutiny.

According to Nielsen, total searches at Bing hit 1.1bn in the month of August, a 22% jump from July. That gave Microsoft a 10.7% market share amongst search engines for the month. With 1.7bn searches in August and a 16% market share, Yahoo is starting to become a visible target on Bing's horizon.

Microsoft's new 'visual search' is good for advertisers

Microsoft Corp. is testing out a new way to search select topics by retreiving visual results instead of text.  A list of about 50 popular categories now return image results.

From The AP:

"Bing's new visual search page lets people flip through pictures to track down where and when a popular movie is playing, read up on baseball players or shop for items like digital cameras."

At launch, the visual search option only works on a few topics, but it's a great move for brands. For starters, the new search option is designed with advertisers in mind.

Yahoo: when all else fails, advertise

When Carol Bartz took over as CEO of Yahoo in January of this year, she was handed a huge task: recapture some of Yahoo's past glory. Most agreed that doing that meant figuring out what to do with Yahoo search.

Plan A: hand off the search business to Microsoft. But signs are mounting that regulators may not let the deal proceed smoothly, if at all. This led Search Engine Watch's Danny Sullivan to ask a simple question: "what's Yahoo's Plan B for search?"

What if Google gets into the lead gen business?

This week Google was sued by Lending Tree, a company whose website enables consumers looking for mortgages and other loans to connect with lenders. LendingTree alleges that Google is planning to launch an online loan exchange of its own and that it will use technology provided by one of LendingTree's vendor. The problem: LendingTree alleges the vendor is contractually forbidden from working with LendingTree competitors, which LendingTree clearly believes Google is.

For its part, Google says that it's simply "working on a small ad unit test that will run against a limited number of mortgage-related search queries in the U.S." So while we don't yet have enough in the way of hard facts to evaluate the merits of LendingTree's claims, the lawsuit raises an interesting question: what if Google gets into the lead gen business?

AdWords ads get closer to organic results

You may have noticed it: those trusty AdWords ads that appear to the right of your search results seem a little bit closer to them than they did before.

It's not an optical illusion. Others are seeing it too. I first saw myself the other day when I did a search and had to do a double-take.

AdWords ads get closer to organic results

You may have noticed it: those trusty AdWords ads that appear to the right of your search results seem a little bit closer to them than they did before.

It's not an optical illusion. Others are seeing it too. I first saw myself the other day when I did a search and had to do a double-take.

How to impress the different search engines

There are many tactics used to drive a website up in the search rankings and they all have benefits with the various search engines.

But each of these engines uses a different algorithm to determine which pages should rank highly, so how can you impress each of them?

Microsoft Bing jingler sticks it to Techcrunch's MG Siegler

The winner of the Microsoft Bing Jingle Challenge (or whatever it was called) yesterday had his song savaged by Techcrunch writer MG Siegler.

“’Catchy’ is one word for it,” wrote MG. “Another is awful.” I’m afraid I agree with Siegler here, apart from the catchy bit, but make of it what you will:

It turns out that the winning songwriter - one Jonathan Mann, who writes one song a day and uploads them to YouTube – isn’t one to take this kind of criticism lying down. He has replied to Siegler via the power of song!

Bing finds success by borrowing from existing niche searches. A little too closely.

Microsoft is hard at work trying to compete with Google on search. The company has invested billions in research and advertising for its new search engine Bing. Not to mention the year long effort to get access to Yahoo's search business, which resulted in a deal penned last week.

But will Bing make progress in its fight against Google? Much of its search growth has been made at the expense of Yahoo to date. Now that the two are working together, will it continue to grow its search influence?

It looks like the key to Bing's success is also a major weakness: incremental advances on existing search technology.

What support for the Microhoo deal says about Google

Not everyone is sure that the deal between Yahoo and Microsoft will work out the way Yahoo and Microsoft hope but by in large, advertisers and search marketers are excited about the deal.

While Google will still hold a dominant lead in the search market, Microhoo becomes a strong number two, something that should create more competition. As David Kenny of Publicis' VivaKi told AdAge, "Anything that creates a credible platform and more innovation in search is going to be good for consumers and, therefore, good for advertisers".

Search experts react to the Yahoo / Microsoft deal

Search experts react to the Yahoo / Microsoft dealSo after one of the worst wrong turns in corporate history, Yahoo has finally acceded to Microsoft by crawling into bed with the Bingmaker. In a nut, Microsoft will power Yahoo’s search engine and Yahoo will sell the ads globally. 

Microsoft’s search market share will rise to around 21.5%, according to figures released by Hitwise last month, or roughly one quarter of Google’s share. 

The deal lasts for 10 years, proving a little about my previous assertion that Microsoft is only five or so years into a 25-year search strategy. It is playing the long game, and this deal has solidified its position.

From where I’m sitting this signals three things:

  1. Yahoo has totally given up on proprietary search. It might become a media company after all.
  2. Microsoft has strengthened its hand and the deal should help prise further market share from Google.
  3. Advertisers may benefit in the long run.

But what do the search marketing professionals make of the deal? I’ve been asking a few questions, so let’s hear what they have to say…