Posts tagged with Bing

Are these the three most important mobile PPC metrics?

Mobile and desktop paid search ads vary wildly in terms of the use case and the UX.

Fewer ads are displayed on the mobile screen and advertisers have less copy to work with.


10 blue links: are they dead or alive in search?

It’s a provocative question and heaven knows we all love one of those.

There are a lot of contradictory opinions out there surrounding the term ‘blue links’ and how many are to be found on your average search engine results pages (SERPs). 

While many proclaim the death of ’10 blue links’, other experts suggest their own research confirms otherwise.

Search is an ever evolving, constantly tinkered with playground that is almost impossible to ‘game’ in the long-term and second-guess in the short-term. 

As a producer of content myself, I’ve always believed that SEO best practice lies in the quality of the content itself. Creating entertaining, useful, relevant or engaging content is the number one approach and any ‘wins’ your content may achieve in appearing in organic search listings are a well earned result.

Of course I sound naïve here and I’m fully aware that good SEO involves more than just that, especially if organic search listings on the first SERP are becoming less visible. 

Let’s take a look at the current state of play for organic search and ’10 blue links’.

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Global paid search spend increased in 2013: stats

Covario has just issued its Global Paid Search Spend Analysis for Q4 2013, revealing that global spend on pay-per-click (PPC) advertising has increased by 13% from Q3 and 7% year-on-year.

Paid search on mobile also had an incredible 2013, with impressive numbers recorded for Android, iPhone and iPad activations. Total advertising spend on mobile grew 23% in Q4 2013 from Q3. This is 55% up from the same period in 2012.

Keyword pricing wise, the average cost-per-click (CPC) came down in Q4 2013, however the average CPC rose 10% versus the same period in 2012.

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What is paid search (PPC) and why do you need it?

Paid search marketing has many names, wears many guises and works alongside many other nebulous terms.

Search engine marketing (SEM), search engine optimisation (SEO), pay-per-click (PPC), cost-per-click (CPC), cost-per-impression (CPM) search engine advertising, sponsored listings, paid for placement, and that’s before you get to services provided by the search engines themselves – Google AdWords, Yahoo Bing Network. 

It’s a lot to wade through.

As a relative newcomer to the digital marketing world, I've decided to begin a series of 'beginner's guides' to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation.

Last week I covered Native Advertising, this time I’m going to take a look at paid search. If you’re an expert in the field, this article may not be for you, however please feel free to leave any advice or guidance in the comments below.


Bing is an untapped venue for ecommerce videos

Bing, the search engine created by Microsoft, is gaining traffic, although it’s no Google yet. However, not many e-commerce companies are placing their product videos on this newer search engine.

Now that Bing is powering searches on Facebook’s Graph Search, it’s a good time to get your videos indexed in Bing. Here’s how to do it.


Start Me Up! A profile of Rankinity

As content marketing and SEO grow in importance for all sorts of online business, so does the need for real-time keyword analysis.

Rankinity allows you to check positions of a website for certain keywords in all popular search engines in real time.

The founders of Rankinity are hoping that flexible reports and wide means for joint operation (it can take a lot of cross-department teamwork to successfully manage SEO) will make their service "an irreplaceable assistant both for a SEO savvy and a website owner".


Shawn Burns, Vice President SAP on multichannel and Integrated Marketing Week

Digital is no longer just a channel, but instead is becoming the center point for customer behavior both on and offline. 

This is one of several themes that will be explored at Integrated Marketing Week (#IMW13) and below Shawn Burns, Vice President SAP who is speaking at the event, tells us why.


What were the top trends in search in 2012?

It’s the final working week of 2012 for a lot of people, so it’s a great time to round up the biggest trends from the past 12 months.

We’ve already rounded up the top mobile trends from 2012, as well as asking people to name their favourite mobile innovations.

And here we ask four SEO experts to look back at the most important search trends from this year, as well as doing a bit of future gazing to 2013...


Microsoft warns consumers: don't get Scroogled

Many of the millions of consumers shopping this holiday season will turn to the world's most popular search engine, Google, in search of the perfect gift at the perfect price.

But Microsoft has a message for those consumers: be careful, you might get Scroogled.


2013 will be Microsoft’s year

2013 will be the year that Microsoft becomes relevant once again. 

It will begin to use its dominant position on the desktop and in gaming to build an exciting ecosystem that will make Microsoft a compelling choice for consumers, and by extension an increasingly important advertising partner for marketers.


More than 75% of searches result in click-throughs

More than 75% of searches in July resulted in clicks through to websites, underlining just how adept search engines are at delivering relevant content.  

Stats from Experian Hitwise show that Bing and Yahoo had the highest proportion of ‘successful searches’, meaning searches that resulted in a click-through, with 84% and 86% respectively.

Ask and Google both achieved a success rate of 76%, however it should be noted that it is increasingly common for Google to give users the answer to a query without them having to click on something.

As part of its new Knowledge Graph that was rolled out in May, Google now shows information relevant to search queries in a column to the right of the search results.


Examining the paid search impact of the Microsoft Yahoo Search Alliance

With the Microsoft Yahoo Search Alliance having finally made it to Europe, we looked at whether companies and agencies would be considering spending more money on the platform, particularly given concerns about Google’s near-monopoly within the UK search engine market. 

For our UK Search Engine Marketing Benchmark Report, published in association with NetBooster, we asked companies how they had changed their paid search budgets across Google, Microsoft/Yahoo, and other search engines.

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