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Posts tagged with Big Media

'Ad nausea' an online problem too?

Last week, AdAge.com published an article discussing the disgust consumers are developing for the increasing number of ads that are being aired over and over again.

AdAge.com's Brain Steinberg cites an ad that Toyota has flooded the airwaves with that led to the creation of a Facebook group with nearly 9,000 members that is calling for the ad to be killed.

3 comments

The Web Week in Review

Perhaps I'm simply tiring of the economic news (or becoming immune to it). Increasingly, I find myself being drawn more and more to random news stories unrelated to the flurry of bad news that seems to come on the economic front.

Tis the season to be jolly, right? Here's this week's hodgepodge of news and it's not all bad.

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The BBC is still not sure how to link out

The BBC has released the results of its experiment with in-text links,  and it seems the corporation is still not sure how to deal with the issue of linking out from its articles.

The BBC Internet Blog reports on the results of the experiment, which used the Apture service to add links to the text of articles. 90% of the feedback received during the two week trial.

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A case study in 'social media' success

I'm a professed 'social media' skeptic. I believe that much of the hype around social media is unjustified.

I believe anyone arguing that every corporation should be seeking out 'conversations' and becoming 'friends' with customers on social networks largely reflects a misguided and naive marketing philosophy.

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The Web Week in Review

In a week that that saw a rally in global stock markets and is seeing some of the best Black Friday deals in recent memory, it seems like the world has been able to recapture some sense of normalcy.

Here's the news that caught my attention this week.

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Site comparison: newspapers on mobile

Despite being pretty advanced online, The Guardian's mobile site is well behind the times, and the newspaper has now hired a consultant to improve its mobile strategy.

Guardian  mobile edition

The mobile edition doesn't match up to the web version and, with this in mind, I've been taking a closer look at the Guardian's and some other newspaper's mobile sites...

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Newspapers battle each other for advertisers, could online publishers do the same?

Bloomberg.com published an interesting article last Friday that highlights just how competitive it's getting in the newspaper world as newspapers struggle to not only survive the woes of their industry, but struggle to survive a tough economic environment.

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The information overload threat and opportunity

According to a study recently released by Yahoo, UK internet users are suffering from information overload.

As reported by the Association of Online Publishers UK, the study, which is entitled "Return on Attention," found that 70% of users "admitted to spending hours sifting through unwanted or irrelevant information."

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Site review: Sky Shopping

Launched last week, Sky Shopping is a price comparison site displaying products from retailers including M&S, John Lewis and Comet.

 Sky Shopping homepage

There are already plenty of shopping comparison sites out there, so is this one any different?

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Fight club: BBC Mobile v ITV Mobile

ITV has been adding more video content to its mobile service recently, as well as promoting it between TV programmes.

With this in mind, I decided to take a look at the site and compare it with the BBC's offering, which was upgraded earlier this year...

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Site review: FT.com revamp

The Financial Times began rolling out changes to its website earlier this week, with a new look and very pink homepage being the first major update.  

 Redesigned FT.com homepage

This is the first stage of an ongoing redesign process and so far it looks like a big improvement. I've taken a closer look at the changes...

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How can publishers can improve site search?

I spend a lot of time on newspaper and other publishers' sites, and am often amazed at how bad their site search functions can be.

A lot of sites have been redesigned over the past year or so, and have improved a lot, but their search functions can still be patchy.

Here are a few thoughts on how they could be improved...

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