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Posts tagged with Best Practice

Will online reviews work in an offline setting?

We all know that consumer reviews work online, so it makes sense to apply this tactic in an offline setting, on TV, print ads and elsewhere. 

I'm writing this as a result of the recent launch of Reevoo Everywhere, a new product designed to enable brands to use reviews across different channels, but it's perhaps surprising that this hasn't been tried before, or at least not so I've noticed.

So, can this tactic work, and how can brands use reviews offline?  


Best practice: applying science to digital conduct

How many times have you heard of or have been a part of a failed digital project? Why do you think it failed?  

Was it the people? The technology? Strategy? Unrealistic expectations of senior management or client?

It could be all of the above or none of the above. However, across the majority of digital project failures there is one common denominator… a scientific best practice methodology was not followed.   

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Facebook user numbers in MENA region

Free Facebook Webinar aimed at MENA marketers as Facebook usage soars

Econsultancy is running a free Facebook webinar for Middle East marketers this week to help companies seeking to embrace the fast-growing social network as an effective marketing tool. 

Research published by Socialbakers last month stated that Facebook grew its user base by 29% in 2012, adding over 10 million new users during the year with 21 new registrations per minute across MENA countries. 

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MENA region map

How to adapt your Facebook strategy for success in the MENA region

packshotEconsultancy has published its first Facebook for Businesses in the Middle East and North Africa best practice guide, authored by digital marketing consultant, Husam Jandal.

Focused on the region-specific factors that need to be considered when creating a Facebook page for businesses, the guide stresses the importance of understanding your audience, taking cultural and religious influences into account when pushing out content via a Facebook page.


Six tips for optimising content to hit LinkedIn Today

LinkedIn Today was launched over a year and a half ago as a way to use data from 175M+ professionals to surface relevant stories in specific verticals on the LinkedIn platform. 

Currently, the content that makes it through the algorithm is selectively published by a small team of editors (or curators some might say) in New York City, and the resulting traffic – if your content is placed on the homepage – is considered a bit of a Holy Grail for content marketers.

Here are six tips to help you hit the feed!


Eight best practice tips for using QR codes in marketing

Over the past couple of years, QR codes have cropped up everywhere from billboards to ketchup bottles.

They became the must-have gimmick for marketers, even when they didn’t actually offer consumers any relevant or useful content.

In recent months frivolous uses of QR codes seems to be less prevalent as marketers have realised that people don’t scan them in huge numbers, if at all.

But that doesn’t mean that QR codes are useless. We previously reported studies which show that 19% of UK consumers have scanned a QR code, with 3.3m people doing it in Q2 alone. We’ve also found several examples of QR campaigns that worked well.

So if you’re considering using a QR code in your new ad campaign, here are eight tips that you should consider before you do...


Why online retailers need to offer free returns this Christmas

60% of UK consumers will not even consider making a fashion purchase online unless they can return unwanted items without being charged. 

A survey conducted by Redshift Research for virtual fitting room supplier Fits.me found that consumers are sensitive to potential returns costs when buying clothes online. 

There are already strong arguments for offering free returns, but in the run up to Christmas this is even more important when people are buying gifts for each other. 

Product Reviews

How to optimise your product reviews for higher conversion rates

Reviews are a great way to increase your conversion rate but the reason we see them fail to have an impact is often down to execution.

The efficacy of reviews depends on the system design i.e. how the reviews are rated, the ease of rating, how they are displayed.

One reason people resort to reviews is to reduce risk and avoid post purchase regret.

This article looks at the contrast between a weak and strong review, and provides three simple questions you should ask to strengthen your product reviews and close more sales.


Q&A: Husam Jandal on SEO in the Middle East

MENA region map

Econsultancy published its first Search Engine Optimisation Best Practice Guide for the Middle East in July, authored by digital marketing consultant Husam Jandal. I spoke to Husam about his thoughts regarding SEO in the region.

The guide focused on country-specific search engine marketing strategies, and stressed the importance of understanding your audience and producing locally relevant content for both the English and Arabic-speaking population.

Below, Husam discusses the SEO trends specific to the MENA area, and some of the differences in SEO best practice between the Middle East and other regions.


Think local: how to optimise content for search in the Middle East

Econsultancy has published its first Search Engine Optimisation Best Practice Guide for the Middle East, authored by experienced digital marketing consultant, Husam Jandal.

Focused on country-specific search engine marketing strategies, the report stresses the importance of understanding your audience and producing locally relevant content for both the English and Arabic-speaking population. 

This blog post touches on just some of the issues that marketers need to take into account when optimising web pages in the Middle East. 

Pinterest best practice tips

Pinterest: nine best practice tips for brands

Pinterest is essentially a site where users endorse and recommend images or products they have found, and also where they go to look for inspiration.

For this reason, it’s well suited to fashion, beauty, interior design and weddings, and some 90% of its 12m strong user base is female.

It also means that there is plenty of referral traffic to be had, and brands and businesses are now waking up to the potential of Pinterest for extending their online communities and driving conversions.

We’ve previously highlighted 11 ways that brands can make use of Pinterest and looked at how the top US and UK retailers use Pinterest.


Mobile checkouts: top 20 online retailers reviewed

As the smartphone penetration rate creeps above 50% in the UK, a mobile-optimised site is now a necessity for retailers.

A majority of major brands now have a mobile offering, but often they make simple design mistakes that put customers off making a purchase.

The checkout process on mobile can be a major barrier to purchase, and many mobile sites could improve on this. 

To find out which retailers are doing most to optimise mobile checkouts, I evaluated the top 20 online retailers’ checkouts using an Android smartphone.