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As a small business owner you're in a great position to start exploiting social media for all its worth, adding much sought after personalisation and relevance at an integral stage of your development.
Although social media can be a fairly time consuming practice depending on how many platforms you choose to use, it's also the key way for a small business to develop awareness, raise its profile, gauge its market and interact with existing and future customers.
As the UK is celebrating its first Small Business Saturday on 7th December 2013, here is the second in a series of posts that takes a look at each individual social media platform in turn (last week we looked at Twitter for small businesses) and highlights how you can achieve the best from each one.
This week: Pinterest.
Before we get started, I have two apologies to make: one to every company featured in this blog post (my opinion obviously has little bearing on the success of your marketing efforts), and another for writing a post with a wholly negative premise.
In my defence, it’s often a lot easier to run your own emails against a checklist of ‘do nots’, as it arguably supplies some super-quick fixes.
Anyway, off we go.
Just about every marketer in every company wants to be more agile and more innovative.
The accelerated rate of change in markets, technology development and associated consumer behaviours is challenging every business to reinvent how they originate, commercialise and scale ideas.
In reaction to the growing demand for insight into how organisations are responding to this challenge, Econsultancy has conducted research into how companies are deploying agile thinking, processes and techniques in the service of continuous innovation and the rapid development of new products and services.
The result, our new Digital Transformation: Agility and Innovation Best Practice Guide, sheds new light on what is perhaps nothing less than a watershed moment.
It looks at how companies are beginning to more broadly adopt agile principles beyond real-time marketing and agile development processes within technology teams, and starting to transform the fundamental way in which they work.
Looking to start some of your own PR or influencer relations in-house? Read up on tools of the trade and best practice in this four part series.
For years PRs (or publicists) operated in specific areas of industry with little fanfare or name recognition for the field. To find a job description, one would have had to look to the fashion, publishing and entertainment industry.
Large corporations kept public relations heads, but typically this role was a defensive position, rather than a proactive part of any marketing strategy.
Here you'll find lots of best practice tips, email campaign reviews, reports and more, taken from the last 12 months of Econsultancy output. Do favourite it, won't you? And if there are any other resources or tools you like, feel free to add them to the comments below.
We had a hunch that word choice in email subject lines have a strong effect on response rates. So, we tested 287 keywords across a sample of 2.2bn emails to see which work, and which don’t.
Why? Because President Obama has done more for email marketing than any world leader in the history of mankind. How? By focusing on subject line testing, his digital team optimised their donation campaigns to generate hundreds of millions of dollars online.
Despite Obama’s best efforts, most marketers still view email marketing as the Bluth Company’s Banana Stand of Arrested Development fame: a more boring and less sexy marketing channel than pretty much anything else imaginable.
But – and never forget this – there’s always money in the banana stand! There is great power in optimising subject lines.
In case you missed my presentations at MarketingWeekLive last week, you can find out more about our findings after the jump.
I had an interesting email from an ecommerce site owner in Texas over the weekend, wondering why mobile outperforms desktop on his site for conversion rates.
The site in question is discgolfstation.com, and owner Clint Henderson tells me that mobile conversion rates are twice that of desktop, which is obviously unusual.
While the mobile site isn't bad at all, it seems the problem is down to poor desktop performance.
Here, I'll suggest some possible reasons, but it would be great to see what suggestions you have for improvements as well...
After this post rounding up some of our case studies, articles and reports on social media, I thought I'd steal Andrew Warren Payne's idea and do the same for ecommerce.
We have written a lot on ecommerce since the blog launched, but here are 70 or so or our best practice tips, interviews with ecommerce folk, stats, and reports from the past year or so.
Hope you find this useful...
Twitter is a brilliant tool for communicating with consumers and when used effectively can be a great way of building customer loyalty.
In recent weeks I’ve come across a number of brands that have excellent Twitter strategies and several that I thought were less impressive.
This could be because they were dull, unimaginative or simply weren’t living up to their potential.
So to shine some light on the differences between those brands getting it right and those that perhaps aren’t, here are five good and four bad examples of brands using Twitter...
Paid search is 'always-on' and a numbers game that needs to be aligned with your offline marketing strategy to reap maximum rewards.
In our recent Paid Search Best Practice Guide, which includes over 300+ pages of tips and best practice, we outline how these ads can support cross-channel marketing campaigns.
Read on for three tips from contributor Chris Camacho, Head of Paid Search at Starcom MediaVest Group.
Since launching over ten years ago, LinkedIn has grown from a Silicon Valley phenomenon and niche social network for business to a content powerhouse that makes corporations drool for its demographic data and targeted advertising capabilities.
Fortunately for marketers, the growth of this social giant also means dedicated networks, segmented by industry, hosting expert blog posts, forums (in the form of LinkedIn Groups) and even a dedicated news stream that can drive millions of pageviews much like the early days of Digg and current Reddit army.
Here are three tips on how to engage with content and track effectively from my conversations with LinkedIn representatives.
We all know that consumer reviews work online, so it makes sense to apply this tactic in an offline setting, on TV, print ads and elsewhere.
I'm writing this as a result of the recent launch of Reevoo Everywhere, a new product designed to enable brands to use reviews across different channels, but it's perhaps surprising that this hasn't been tried before, or at least not so I've noticed.
So, can this tactic work, and how can brands use reviews offline?