Posts tagged with Bart

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30 brands with excellent social media strategies

Okay, it's probably disingenuous to pretend that social media is still something nascent and unproven for brands.

Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences.

Having said that, some brands 'got' social media a lot quicker than others.

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Is raw candor a good or bad thing in social media?

It's social media best practice: be authentic and honest.

But when it comes to telling your followers what they probably don't want to hear, is there such a thing as too much candor?

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