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Posts tagged with Back To School Marketing

Why marketers need to prepare for back to school shoppers now

We’re quickly approaching summer, the time of year when students wrap up the school year and head off to camp, the beach, and a number of other fun activities.

But there is no summer vacation for marketers, who need to turn their attention to developing strategies to capture back to school shoppers when the summer ends in a few short months.

However, deciding who to target with your campaigns, parents or students, can be a challenge.

The good news is that, when it comes to back to school, there are more similarities than differences between the groups.