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Posts tagged with Attribution

Attribution modelling: the myths and the misnomers

Comments around the affiliate channel looking for a new solution to last click is completely fallacious as are many of the articles and panels I have seen around attribution modelling.


Twitter drives more traffic than you think: report

Twitter may not have as many users as Facebook, but when it comes to social sharing, it is arguably the king for many publishers. 

And for good reason: Twitter's structure makes it the perfect platform for sharing links.

But are publishers using Twitter to drive traffic to their websites underestimating just how much traffic the social media hub is generating? According to social analytics provider awe.sm, the answer to that question is 'yes!'.


10 essentials of e-commerce optimization & attribution, Part two

Since we’re working mainly with e-commerce businesses, we compiled a list of the key steps they can, and do, take to optimize online sales.


Is a Twitter Promoted Trend worth $120,000?

According to CEO Dick Costolo, Twitter has become "a remarkably successful business." And judging by the price the company is now charging for Promoted Trends, his statement just might be believable.

That price: according to Twitter's director of revenue, $120,000. Not bad for a company that many of us used to question the financial viability of on a regular basis.


Attribution: Why search marketers should care about customer loyalty and lifetime value

It’s common for consumers to click on an online ad, view a product and then postpone purchase until a couple of days later when they’ll go directly to the site and the conversion is made.

Furthermore, once an order is complete, that same customer could keep coming back to the site to make other purchases. And yet, measuring these instances of customer loyalty to optimise bids has often proven to be a problem for marketers.

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Choosing attribution technology - five things to consider

Econsultancy's first Marketing Attribution Management Buyer's Guide looks in detail at this fast-growing market, with profiles of the leading players and tips for those looking for a supplier.

Here, we outline five of the most important considerations for those looking for an attribution vendor.   


Vendors stake claim for marketing attribution business

Marketing Attribution Management Buyer's GuideAttribution is one of the hottest topics in the world of digital marketing at the moment. As more companies try to tackle this area, Econsultancy has this week published a Marketing Attribution Management Buyer's Guide, with a focus on market trends and the main players in this sector. 

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10 essentials of e-commerce optimization & attribution: Part one

Online shoppers are a fickle lot and the competition for their attention and their spend in utterly fierce. Consequently, optimizing every aspect of your e-commerce program, and the tags that manage them, is absolutely essential.

Since we’re working mainly with e-commerce businesses, we compiled a list of the key steps they can – and do – take to optimize online sales.


Google Multi-Channel Funnels: why the turkeys voted for Christmas

Not since Google plumped for pay-per-click sponsored listings in 2000 has ‘The Big G’ made a decision as strategically significant as its recent commitment to path-to-conversion reporting in the guise of ‘Multi-Channel Funnels'.


Social media and SEO massively undervalued: study

Now that TagMan has been tracking all the activity of some very big clients for a substantial period of time, we can provide some pretty definitive answers about how different campaigns appear in, and contribute to, the path to conversion.

From this data, we have proof that natural search and social media channels are vastly undervalued, while the effect of paid search is overstated... 


Before we take path-to-conversion reporting for granted…

One day, you might ask ‘what the hell have path-to-conversion reports ever done for us?’ These reports now exist, are a massive leap forward and are already driving some advertisers to better online marketing plans.

However, given the pace of change and the ease with which we take such advances in our stride, here’s a pre-emptive strike against us ever taking full path-to-conversion reporting for granted.


Q&A: SearchIgnite CEO Roger Barnette

As more and more marketing dollars flow to digital, marketers are increasingly active in multiple online channels, including search, display and social. Yet making sense of how they all relate to one another, and optimizing marketing spend across all of these channels, still often poses significant challenges.

Last week,  marketing provider SearchIgnite launched a new solution designed to break down the silos that keep marketers from managing multiple channels.

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