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Posts tagged with At&T

net neutrality for dummies

What is net neutrality and how does its latest setback affect marketers?

Net neutrality, or challenges to it, hit the news again last week when a US federal appeals court took the side of Verizon and ruled against parts of the Federal Communications Commission's (FCC's) net neutrality rules. 

I thought I'd take the opportunity to detail what net neutrality is, what the arguments for and against are, how it has been flouted in the past and what this latest ruling could mean for the internet and marketers in particular.

Firstly, let's look at last week's ruling. You can read the court transcript here, it makes for good reading on the issue.

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Vine logo

16 brilliant new branded Vines: Thanksgiving bonus edition

Happy Thanksgiving! Happy Hanukkah! Happy Thanksgivukkah! Uh... Happy Black Friday!?

Even with that opening salvo of well-wishing I feel like I'm still missing people. Hey, Happy ruddy Friday everyone!

Sit back, relax, pop on your work headphones (you're not sat on the back of a bus after all), and take a look at these 16 brilliant new Vines from brands, all collected during November 2013. Plus there's a Thanksgiving bonus at the end.

Then if that's not enough, check out October's 10 best new examples of branded Vines when you're done.

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famigo

Start Me Up! A profile of Famigo, family-friendly device managment

Security is big, as always, but arguably bigger than ever. Famigo is an app that provides mobile content for the family in a secure environment on a phone or tablet.

Famigo has been around for four years or so, which somewhat qualifies it out of our start up category of three years or less. However, I’ve made a rare exception, because Famigo is worth knowing about.

We asked the Famigo team about the product's USPs, and the goals and challenges they’ve met so far.

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The mobile train has left the station: Are you on board?

There are a few times when we realize that a certain technology is going to change everything about our lives: the first time we used a cell phone, received an email, searched the Internet or downloaded a song. This past Black Friday was the day we realized that mobile shopping would have just that sort of impact.

On Black Friday 2012, one out of every four dollars spent online at retail websites came from a mobile device. This amounts to more than $300 million dollars in one day alone. For those retailers who’ve already embraced mobile, it was a day of celebration, a culmination of their hard work and foresight. For retailers who didn’t get their share of this new mobile world, it’s a wake-up call: Get with the mobile program, or have consumers leave you behind.

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AT&T leads online campaign to stop texting and driving

This week it's all about food and phones on our weekly showcase of The Dachis Group's Social Business Index.

Our focus is on three well-known brands – a Pennsylvania based candy company and one of the widely used telephone companies in America as analyzed by the Dachis Group’s Kelly Kriegshauser.

We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

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AT&T AdWorks to bring TV, mobile data to online ad targeting

Targeting technologies have become more sophisticated over the years, but reaching the right consumers at the right time is still a major focus for advertisers and ad networks.

AT&T's ad network, AdWorks, which the company claims reaches some 181m unique users per month, is planning to roll out a new approach to this long-standing challenge in September.

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Verizon courts Microsoft, but will it snub Android?

While it may take a quarter or two to figure out just how well Nokia and AT&T's launch of the Lumia 900 did or didn't go, the device which both companies have bet big on has brought the kind of attention to Windows Phone that Microsoft was certainly hoping for.

That apparently has AT&T's biggest rival, Verizon, taking note.

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Apple unveils "the new iPad"

It's here!

After a long wait filled with much rumor and speculation (driving tons of traffic to tech blogs), Apple unveiled the latest version of the iPad at a press event in San Francisco.

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Five tips for using Facebook for customer service

If we get bad customer service online, we vote with our feet. We stop doing business with the company in question, or take action against it. We call it out on Facebook, Twitter and (in the famous case of United Airlines) we notoriously write songs about it.  

Although most brands use social media to market themselves, relatively few provide really excellent customer service.

Here are my top five tips for getting customer service right on Facebook...

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To prevent cord cutting, cable networks embrace the web

Are cable customers ditching their cords, or shaving them? While the debate over what cable customers are doing and planning to do with their cords continues, one thing is clear: cable players are concerned.

So in an effort to prevent cord cutting, they're increasing looking to find ways to embrace the channel cord cutting is blamed on the internet.

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The Verizon iPhone: what it means for the US mobile market

Rumors are swirling that tomorrow Verizon will announce the availability of the iPhone to its customers. Currently, AT&T is the only mobile carrier in the US that offers the iPhone.

AT&T's iPhone exclusive has been a financial blessing for AT&T, but for some consumers, it has been less-than-desirable, as AT&T has battled high-profile data outages that have left iPhone customers disconnected.

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Tips from AT&T on mining Twitter for customer service issues

AT&T logo

Roughly one out of every five status updates on Twitter mentions a brand or product, which makes it a great platform for gauging consumer sentiment about existing products, and potential launches. Often, that sentiment is favorable - but even when it's not, companies don't have to be afraid. As AT&T shows, brands can mine Twitter for negative sentiment, and use those insights to help solve customer service problems in "real-time."

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