Posts tagged with Asos

Boohoo and ASOS top search rankings for women's fashion

Boohoo and ASOS stand out as the top performers in a report into search rankings among fashion retailers.

Search marketing agency Stickyeyes looked at how 20 online retailers ranked for a set of item specific and generic search terms.

Generic women’s clothing and fashion terms are highly competitive and are driven by a small number of variants.

For the purposes of this study, the analysis was based on the top ten terms, which include women’s clothing, women’s clothes, and ladies clothing. The results to not include informational sites, such as Wikipedia.

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ASOS is king of natural search among fashion retailers

In the battle for fashion shoppers in natural search, research by I Spy Marketing shows that ASOS is trouncing the competition.

The e-tailer appeared in the top ten for 66 out of 72 generic fashion search terms in Google – Amazon was the second best performing retailer followed by Debenhams.

The Fashion Sector Report found that fashion brands and luxury clothes sites, with the exception of Net-a-Porter, were absent from the results.

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Security a 'major concern' for ASOS as hackers target the site every hour

ASOS is targeted by hackers every hour, which poses a “very real threat” to the site’s security, the company's security officer Michelle Tolbay said yesterday.

Although the probes are generally quite unsophisticated, Tolbay says this is still a "major concern" for the clothing e-tailer.

Speaking at a NetBenefit event on compliance with the Payment Card Industry code, she said that more serious attacks are made once a week on average by hackers trying to steal credit card information.

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40% of leading UK fashion brands run out of PPC budget before end of day

To coincide with the end of London’s AW12 Fashion Week, Epiphany has released a study that looks at the most visible fashion brands in the UK according to search results.

Using data from five sub-sectors of keywords (fashion, clothing, dresses, jeans and outerwear), the company examined link profiles and tracked which brand appeared in relation to ‘key terms’ for the industry. 

When considering PPC, it found clear evidence that fifteen of the thirty-five advertisers featured in the report were running significant campaigns that were regularly running out of budget well before the end of the day.

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first direct & customer service via Twitter: a closer look at best practice

Last month first direct launched its @firstdirecthelp Twitter feed, to provide customer service support through the site.

Though it’s early days for the bank famous for its innovative use of social media (specifically first direct live and the first direct Labs) – we take a closer look at the things it’s doing right.

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farfetch announces $18m round of funding

 farfetch.com, the marketplace for independent fashion boutiques, has today announced a further $18m in funding.

Taking the total backing to almost $25m, the company has also appointed Index Venture's Robin Klein to its board of directors. This adds to Klein’s current roles at StylistPick, MyBuilder and Wonga.

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ASOS Marketplace sales grow 690% over the past year

ASOS says that its Marketplace sales have grown 690% over the past year.

Established a year ago, ASOS Marketplace allows boutiques, vintage collectors, individuals and designers to open virtual stores, a little like US e-commerce giant Etsy.

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Zappos launches lifestyle magazine iPad app

Online footwear retailer Zappos has today launched an iPad app called Zappos Now, presented in the form of a digital lifestyle magazine.

It will be updated monthly, and allow users to shop directly from the app with free next business day shipping with no minimum order value.

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ASOS proceed to checkout button

Persuasive checkout best practice from ASOS

As a follow-up to my earlier article, Shopping basket best practice from ASOS, I’ve taken a look at the updated ASOS checkout experience. It includes one change which has reduced their checkout abandonment rate by 50%.

The ASOS website delivers an excellent browsing and shopping experience, and I regularly feature examples from the retailer in my e-commerce best practice training courses.

The updated checkout continues this trend, as the earlier version certainly didn’t fit in well with their highly tuned shopping experience up to checkout.

This article will recap on what ASOS is doing well on its shopping basket, look at how it is handling new customer checkout, and the variety of persuasive checkout lessons we can take from them as well as identifying a few areas of improvement.

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Will f-commerce succeed?

At the end of September, Magners announced that it is starting to sell limited edition cider directly via its Facebook page. 

Asos was the first UK retailer to open a fully transactional Facebook store in January this year.

On the face of it, f-commerce seems to be taking off, so should brands be launching F-commerce stores? 

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Customer service goes social

Companies have rushed to embrace social media marketing, but there's more to social media than marketing.

Increasingly, whether companies like it or not, consumers expect companies to respond to customer service inquiries submitted via social channels like Twitter and Facebook. 

Unfortunately, it currently appears that companies are generally more adept at social marketing than they are at social customer service.

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Five tips for using Facebook for customer service

If we get bad customer service online, we vote with our feet. We stop doing business with the company in question, or take action against it. We call it out on Facebook, Twitter and (in the famous case of United Airlines) we notoriously write songs about it.  

Although most brands use social media to market themselves, relatively few provide really excellent customer service.

Here are my top five tips for getting customer service right on Facebook...

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