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Posts tagged with Asos

Zappos launches lifestyle magazine iPad app

Online footwear retailer Zappos has today launched an iPad app called Zappos Now, presented in the form of a digital lifestyle magazine.

It will be updated monthly, and allow users to shop directly from the app with free next business day shipping with no minimum order value.

4 comments
ASOS proceed to checkout button

Persuasive checkout best practice from ASOS

As a follow-up to my earlier article, Shopping basket best practice from ASOS, I’ve taken a look at the updated ASOS checkout experience. It includes one change which has reduced their checkout abandonment rate by 50%.

The ASOS website delivers an excellent browsing and shopping experience, and I regularly feature examples from the retailer in my e-commerce best practice training courses.

The updated checkout continues this trend, as the earlier version certainly didn’t fit in well with their highly tuned shopping experience up to checkout.

This article will recap on what ASOS is doing well on its shopping basket, look at how it is handling new customer checkout, and the variety of persuasive checkout lessons we can take from them as well as identifying a few areas of improvement.

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Will f-commerce succeed?

At the end of September, Magners announced that it is starting to sell limited edition cider directly via its Facebook page. 

Asos was the first UK retailer to open a fully transactional Facebook store in January this year.

On the face of it, f-commerce seems to be taking off, so should brands be launching F-commerce stores? 

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Customer service goes social

Companies have rushed to embrace social media marketing, but there's more to social media than marketing.

Increasingly, whether companies like it or not, consumers expect companies to respond to customer service inquiries submitted via social channels like Twitter and Facebook. 

Unfortunately, it currently appears that companies are generally more adept at social marketing than they are at social customer service.

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Five tips for using Facebook for customer service

If we get bad customer service online, we vote with our feet. We stop doing business with the company in question, or take action against it. We call it out on Facebook, Twitter and (in the famous case of United Airlines) we notoriously write songs about it.  

Although most brands use social media to market themselves, relatively few provide really excellent customer service.

Here are my top five tips for getting customer service right on Facebook...

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E-commerce product videos: best practice tips

While more and more retailers are using online video, there are still plenty of sites which could use it to improve their product pages. 

I've been looking at some examples of best practice from retailers that use video on their product pages.  

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ASOS mobile

ASOS has the best mobile commerce site: study

A new m-commerce benchmark study rates the ASOS mobile website, which we reviewed last year, as the best among those of 16 UK retailers. 

This is the verdict of eDigital Research's latest mCommerce Benchmark study, which uses mystery shopper surveys to assess the customer experience for websites viewed on smartphones. 

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ASOS: mobile site review

Fashion retailer ASOS launched a mobile site recently, just in time for the Christmas shopping season.

Like M&S and John Lewis, ASOS has opted for a site rather than an app to broaden its reach on mobile, and in response to the number of visits and orders from mobile users.  

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Ten great e-commerce product pages

To coincide with the release of our Product Pages Best Practice Guide, I've been looking around for examples of excellent pages from e-commerce sites. 

Not every page in this list is perfect, but they all contain great examples of features that have been used to showcase and sell products, such as great use of video and imagery, presentation of product features, and user reviews. 

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The benefits of taking fashion e-tail international

The marked and continuing growth reported by online fashion retailers demonstrates the potential e-tailing holds in times when the high street is suffering. 

The e-commerce industry body IMRG reports that online sales of clothing, shoes and accessories were up by 18% from Dec 2008 – 2009, and that fashion e-tailers were the leaders in the UK online market. 

By taking the notion of online retailing one step further and going international, the opportunities for growth for the retailer are taken to a whole new level.

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Are multichannel retailers providing a better customer experience?

A new study of online retailers in the UK suggests that, thanks to the ability to offer a 'seamless and consistent' customer experience both online and offline, multichannel retailers have the edge over pure plays. 

In the eDigital Research Benchmark study, which used mystery shoppers to look at 58 UK e-commerce sites, found that multichannel retailers dominate the top 20, with only three spots occupied by pure plays. 

So why is this? 

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Just a quarter of UK retailers are on Twitter: study

Just 26% of retailers in the UK have a Twitter account, and 24% a Facebook page, and most are not making the most of these, according to a new study.

The E-commerce Social Media Report from dotCommerce looks at the social media activities of 100 retailers in the UK, large and small, and finds room for improvement.

While the study does contain some useful stats on Facebook and blogging, I'm going to take a look at how retailers are using Twitter...

1 comment