Posts tagged with Asos

Why has ASOS removed its guest checkout option?

Forcing people to register before purchase can be a barrier to conversion, so many ecommerce sites offer a guest checkout option

This has been the general trend from retailers, so it's a surprise to see ASOS moving away from this. 

So, is this a good idea? 

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Where should you place ecommerce videos on the product page?

Product videos are proven to have a positive correlation with online conversion rates, as people who watch videos tend to buy more stuff. 

Whether or not these customers are further down the purchase journey and so more likely to buy anyway is open to debate.

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11 Valentine’s Day email creatives from the fashion industry

Valentine’s Day is on Saturday but most retailers have been gearing up to it for several weeks.

I received my first Valentine’s promotional email on January 19, close to a month before the day itself.

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Which retailers had a good Christmas online?

It's that time of year when retailers report on Christmas trading, so I've rounded up some of the key ecommerce figures.

As IMRG reports, ecommerce continued to grow, with the market worth £104bn in 2014, up 14% YOY. 

Not every retailer had a great Christmas though... 

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The 2014 retail IPO explosion: what does this mean for retail technology?

In the past year there have been as many British retailers listing on the stock exchange as there were in the previous ten, as the online and discount players that are shaking up shopping flock to go public.

This flood of initial public offerings (IPOs) has been driven by fundamental changes occurring in the industry with the massive growth of ecommerce and evolving shopping habits. 

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What is ASOS doing so right on Pinterest?

It used to be that a week wouldn’t pass without one of us writing a Pinterest-related post.

In the last few months though we’ve barely covered the ‘visual discovery platform’. It’s not because interest has waned, in fact Pinterest currently has 70m users and the platform drives an unprecedented amount of traffic to retail sites.

It’s just because the best practice guidelines for brands to succeed on Pinterest haven’t really changed.

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UK searches for Black Friday are up: Are retailers prepared?

Black Friday is nearly upon us, and interest in the annual shopping splurge appears to be taking hold in the UK... sort of.

In the US it makes sense as Black Friday always coincides with the day after Thanksgiving, but on these shores it all feels a bit forced.

Why should we care about a shopping event that coincides with a public holiday that means nothing in the UK?

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shooting star

18 companies with brilliant digital strategies

It occurred to me that amongst the Econsultancy blog team we certainly have our favourite companies as far as digital ambition and execution are concerned.

So I'm simply going to round up some companies that have done good things on this front and see if our readers get annoyed by any omissions or, indeed, inclusions.

So, here are 18 digital trailblazers. A lot of them are involved solely in ecommerce but not all of them.

N.B. I've deliberately excluded agencies and what I think of as tech companies, though that distinction is a little difficult to make in some areas.

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ASOS sales emails are excellent, but are they too frequent?

Anyone who is familiar with the Econsultancy blog will know that we’ve always been big fans of ASOS.

However its crown has begun to slip in recent months and in September the retailer was forced to issue a third profit warning due to difficult sales conditions and higher investment in technology and infrastructure.

Personally I’m still a semi-regular ASOS customer, but I have started to become a bit tired of its email marketing messages that constantly promote some kind of sale or discount.

Since July 27 I have received 35 emails from ASOS, which roughly averages out at one email every 2-3 days.

19 of those emails advertised a sale or discount, which ultimately chips away at ASOS’s ability to sell anything at full price.

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How conflicts between sub-domains can harm your search rankings

Brands have sub-domains for a variety of reasons - to separate their sites for different audiences, to split their offerings, and so on. 

However, this can lead to conflict between the main and sub-domains if this strategy is not applied properly. 

Before Google ended clustering in search results, this may well have worked well for brands, allowing them greater visibility in search results

In this post, I'll show these sub-domain conflicts are affecting Ladbrokes, Coral, Oasis, ASOS and Barclay's. 

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Guest checkout test: which of these 30 UK retailers force users to register?

Forcing users to register their details before they checkout is one of the quickest ways to lower your conversion rate. 

Once a customer is ready to buy something from your store, presenting them with page after page of forms in which they need to fill out the most unnecessary of personal details is a sure fire way to litter your site with abandoned baskets and disgruntled customers.

That’s why guest checkout is a must-have feature for almost every online retail experience.

As I mentioned in my best practice guide to guest checkouts having a guest checkout doesn’t necessarily mean losing out on valuable customer data, it means adopting practices that put the customer experience first. 

Using guest checkout as the default option, then offering to ‘save the customer details’ after purchase can help lower cart abandonment.

Saving customer details implies convenience, it puts customer experience as the primary focus. ‘Registering’ implies future marketing spam.

Also, if your site automatically fills in any details that the customer has already given you, such as name, address and email, all your customer needs to do is choose a password.

Boom! Conversion achieved. Customer satisfaction achieved. Data achieved. Easy.

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Can you beat last year's winners of The Digitals?

Entries for The Digitals 2014 continue to roll-in as the deadline looms ever closer. The best submissions feature inspiring and innovative case studies from the digital world.

It’s not too late to enter though. You have until 24 September 2014 for your chance to showcase your team's finest work to the global digital and ecommerce community. Just click here for the entry form.

Perhaps you need some extra encouragement? A challenge, if you will. 

Here I’ll be taking a look at last year’s winners, highlighting their triumphant victories and throwing down the gauntlet in order to see you puff up your chest, roll up your sleeves, remove your spectacles and say, “Oh yeah! Well we'll see who’s the best!”

Here are last year's most impressive victors. Now show them who's boss.

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