Posts tagged with Artificial Intelligence

robot creation of adam

Robots or humans: Which provide a better customer experience?

Last month, China Construction Bank (CCB) opened the first fully-automated bank branch in China.

Located on Jiujiang Road in downtown Shanghai, the ground-breaking bank branch operates entirely without human tellers. It joins an increasing number of retail outlets, restaurants and other venues across China – and the world – where humans are served exclusively by robotic assistants.

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mail

How Virgin Holidays is using AI to improve email marketing ROI

Tone of voice is key for a brand like Virgin Holidays, especially when it comes to grabbing the attention of email subscribers.

Previously, the company has relied on copywriters to encapsulate its quirky and adventurous attitude. 

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How well can Apple’s smart speaker hold its own against tech rivals?

It’s been three months since Apple started shipping the Apple HomePod, its long-awaited entry into the increasingly competitive smart speaker market.

Despite initial optimism around the HomePod’s prospects, reports have indicated that Apple’s smart speaker falls short of its main rivals, the Google Home and Amazon Echo, in terms of features and functionality.

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chat bot

A brief history of artificial intelligence in advertising

Somewhere in a sleepy North London suburb, a shopkeeper ritualistically opened his daily newspaper.

Eyeing the weather report, he moved a bin of black umbrellas to the front of the store, just inside the door where they could easily be seen by customers needing a quick respite from the approaching rain. The year is 1861 and a weather forecast, first published in London’s daily newspaper The Times, had likely influenced the purchase of an umbrella or two.

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Marketers, beware these six misconceptions of AI

The subject of AI is mired in hype.

AI proponents point to utopian futures where computers serve humanity and help us to achieve immortality while sceptics worry about the existential threat of computers choosing to make humans extinct!

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How Intelistyle plans to become the 'Spotify of fashion' with its AI stylist app

Artificial intelligence is one of the most talked about trends of the moment, with industries ranging from beauty to healthcare capitalising on the technology.

Fashion is another industry where AI holds huge potential, most commonly used to enhance the customer experience through personalisation.

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Google unveils AI-driven ad placement with launch of AdSense Auto ads

Despite the fact that more money than ever is being invested in digital advertising, being an ad-supported digital publisher is not easy. And that isn't just because of ad blockers, ad fraud and the countless number of providers, technologies and formats in the ecosystem.

Indeed, even seemingly basic activities such as determining how many ads to display, and which types of ads to display, usually aren't straightforward and the wrong assumptions and decisions can result in significant lost revenues.

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How AI is transforming healthcare

It’s fair to say that artificial intelligence has become a part of our daily lives. The average person doesn’t think twice about letting an algorithm provide music recommendations or directions on how to get from A to B. 

But what about health advice, or even medical treatment? 

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The three trends driving marketing analytics in 2018

In this era of data-driven everything, the need for high-quality marketing analytics has never been greater. 

Yet for many companies, marketing analytics still consists of a weekly report and perhaps a dashboard or two.

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How AI marketing can help brands right now

Marketers have been talking about artificial intelligence (AI) marketing for some time now.

But many are still wondering, what exactly can AI marketing do for us right now?

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TD Bank's acquisition of an AI firm highlights the growing importance of AI in banking

Last week, TD Bank, the second largest bank in Canada, announced that it is acquiring Layer 6, a prediction and personalization platform.

The deal highlights the growing importance of artificial intelligence (AI) to banks that are trying to stay ahead of the curve as they face digital disruption from fintechs.

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v&a

V&A Technical Lead on how tech can create "beauty and emotion"

Duncan Gough is Technical Lead at the V&A. He makes art from social tech and has recently been exploring companion technology.

At the Festival of Marketing 2017 (view the agenda and buy tickets here), Gough will be speaking about how emotional intelligence can make AI stronger. We caught up with him for a quick interview..

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