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An experiment in trying to combat my own deep-seated prejudices.
If you saw me in the street and said “hey Christopher Ratcliff, noted ecommerce and digital marketing expert, I run a successful retail website and was thinking of building a mobile app. Is this a good idea or a bad idea?” I would reply with the following…
“Well this fake moustache and cowboy hat disguise is clearly not working, but your flattery has touched me greatly and as soon as you’ve let go of my arm I shall answer your question right away.”
If you are looking to build an app or other online service there are some clever product marketing plays that enabled Tinder’s incredible success - these should be taken seriously.
With more than 1.3m apps available in Google Play and 1.2m apps available in the Apple App Store, how can you increase the chance of yours being discovered by searchers?
Just before Christmas I asked our expert panel of ecommerce professionals to look into their crystal balls and predict the trends that are likely to shape ecommerce in 2015.
Here are 20 such predictions, from mobile to multichannel...
Argos launched its Christmas gift finder this week, with a swipe to like app for mobile and desktop.
The app has been soft-launched, and received more than 300,000 visits, three quarters of those from mobile devices.
I've been trying the app out.
Recent research seems to casts doubt on the future growth of the once-thriving app economy.
Worryingly, Deloitte also reported that nine out of ten users never spend money on apps. Even the seemingly infallible Candy Crush Saga profits are slumping much faster than expected.
So, has the notoriously short digital attention span already moved on? What are the reasons behind this 'app fatigue', and are there any implications for the place of native apps in future business models?
Customer experience is about relevancy.
Many providers of services are finding that generational relevancy is a new factor they need to consider and one that likely requires a good deal of investment.
It's not prudent to avoid investment and hope that being a second or third mover will keep your digitally-demanding customers just sweet enough.
The fact is, if you improve the customer experience without even changing the service you provide, customers will be happier. They'll think they're getting more for their money and they are.
I'll give an example. First UK Bus introduced mobile ticketing in spring 2014. There's an mticket app on which tickets can be bought, stored and activated. For those of you not in the regions of the UK, these buses were often cash only (smart cards, similar to London's Oyster, are yet to be rolled out).
Here's why this mticketing works and why more companies should be moving sooner.
Manchester City is at the forefront of digital in the footballing world.
What City does very well in this new iPad app is to create an experience that's about football (duh!) and content and is enjoyable to use. It befits the sport and should please the fan.
Plenty of rival apps don't allow you to watch highlights (without paying) and don't put enough effort into editorial, preferring to concentrate on monetisation.
Let's take a closer look at the City App.
Google released its first analytics app for iOS at the end of July, which follows on from the release of a new Android version in June.
As someone who has been pinching and zooming to view our site's stats on a mobile browser, the new mobile app is more than welcome.
So how well does it work? And how does it compare to the desktop features?
Payment is kicking off again.
London buses are now cashless. CaixaBank and Barclaycard have both launched contactless payment wristbands.
This begs the question – can mobile muscle in further on in-store payment and loyalty, or is the opportunity disappearing?
Voxel places mobile apps in the cloud, enabling users to try them within ads, before they choose to install.
Mobile and customer experience are perhaps the hottest topics in digital at the moment.
Deep linking allows a user to click a link on the mobile web and be served content from within a native app. John Milinovich is CEO of URX, a company providing deep linking technology.
We caught up with him to ask him a few questions about the project and its goals.