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Posts tagged with Apps

PPC arbitrage Facebook-style

Facebook, which just announced that it had reached the 250m user mark, continues in its quest to build a sustainable business. Currently, Facebook's self-serve PPC ad platform accounts for the largest share of the company's revenue.

In an effort to grow that chunk of revenue, Facebook is adding on to its self-serve ad platform to meet the needs of developers and I think this could open up a potential arbitrage opportunity for savvy developers.


Q&A: Lance Stewart on developing the Tube Exits iPhone app

Tube Exits is an innovative and very handy new iPhone app that helps users save time on Tube journeys by helping them to select the best carriage to board sp that they can get off at their destination right by the platfom exit.

I've been talking to the app's creator Lance Stewart about Tube Exits and the challenges of developing and launching an iPhone app...

Tube Exits iPhone app


Burger King launches mobile commerce app

It's currently covering just the Queens area of New York, but Burger King has started to trial a mobile commerce app for the iPhone, as a way of maximising orders.

Customers can use the app to order and pay for their meals and skip queues at their local Burger King. I've been pretending to be in Queens so I can try the app out....


Mobile app review: Sky News for iPhone

Sky News launched an iPhone app this week, which provides the latest headlines, as well as encouraging users to send in their own reports and images.

The app, which is currently top of the free download charts in the App Store, also has a strong focus on video content. I've been seeing how it compares to rival ITN's version.


Is Facebook's incubator a joke?

A big chunk of the 'Facebook economy' doesn't belong to Facebook: it belongs to individuals and companies who have built Facebook applications.

By some accounts, the revenue generated from these apps will surpass Facebook's own revenue this year. So it's no surprise that Facebook is looking to do more to take direct advantage of the ecosystem it's built.


Twitter co-founder says no to ads

twitterSpeaking at a conference today, Twitter co-founder Biz Stone told the audience not to expect to see ads anytime soon on the popular microblogging platform.

"There are a few reasons why we're not pursuing advertising--one is, it's just not quite as interesting to us." Stone said.


Distribution vs. dependence

With the rise of 'open platforms' on the web, particularly on popular consumer-oriented services like Facebook and Twitter, it's never been easier for individuals and small upstarts to get their applications in front of millions of consumers quickly and efficiently.

The appeal of open platforms is easy to understand: instead of having to deal with the dreaded chicken and egg challenge most new consumer internet upstarts have to contend with, you can leverage the existing userbases of popular services.

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Yelp updates its iPhone app

US based local listings and reviews website Yelp launched in the UK at the beginning of the year, and had already launched an iPhone app to accompany the main website.

I was impressed with the iPhone app when I compared it with Qype Radar a few months ago, and it has just updated with some more useful features, as well as content tailored to UK users.


Mobile site review: Yahoo Mobile

Yahoo relaunched its mobile offering last week, which brings together Yahoo search with some of its other properties, allowing users to access search, news, email, RSS feeds and social networking from one mobile hub.

As part of the mobile site relaunch, Yahoo created an iPhone app, so I've been seeing how it shapes up...

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Apple leaves developers behind

It seems like everyone wants to develop apps for the iPhone these days. It's not hard to see why.

Get-rich-quick stories and a plethora of unemployed techies have made the iPhone an appealing target for developers.


Study: iPhone apps have a short shelf life

Mobile users are quick to discard iPhone apps, with just 30% of buyers using them the day after buying and downloading them from Apple's App Store, according to a new survey.

The drop-off rate is even higher for free apps, with just around 20% using them the day after download, and less then 5% 30 days later, with games apps the most durable category.


Mobile app review: ITN News

ITN has just launched a news app for the iPhone and iPod Touch, which provides the latest news and sport in a more accessible format.

News organisations in the UK have been pretty slow to adapt their mobile sites or provide apps for smartphones; FT.com has a useful mobile site, with an iPhone app on the way, but others, like the Guardian, need to improve the user experience on mobile.

ITN News iPhone app