{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Apps

How Western mobile apps are making headway in China: stats

The Chinese mobile landscape is a fascinating market to study.

On the first hand we see a vast population over a very large and diverse geography.

This has been the perfect condition for fast mobile growth in recent years, even nearing 100% penetration as we enter 2016.


SEO trends in 2016: What do the experts predict?

What does 2016 have in store for SEO?

The experts have already summed up 2015, let's see what the crystal balls reveals for the year ahead.


Are marketers overestimating mobile search?

Every month Google delivers results for about 50bn mobile searches, and in May the search giant revealed that mobile devices produce more searches than their desktop cousins in 10 countries, including the US and Japan.

So it's no surprise that marketers are paying a lot of attention to mobile search, from ensuring that their sites live up to Google's mobile-friendliness standards to pouring money into mobile paid search.

trainline logo

Nine things I love about the Trainline app

Trainline is doing everything right at the moment.

You may have noticed a rebrand in August 2015 alongside the launch of a refreshed mobile app. The app has now been released for iPad, too. And, relief, there's an Apple Watch version for travellers in first class (I'm joking, don't take me for a Corbynister).


eBay's focus on UX pays off: mobile app review

To mark its 20th anniversary, eBay has launched a brand new version of its mobile app for Android and Apple. 

eBay claims the new design provides an improved shopping experience and that browsing and buying items is now much easier. I thought I’d check it out and see for myself.


APAC Insights: How Wego launched a travel app in Asia-Pacific

The online travel industry is both competitive and complex, with many different vendors, aggregators and review sites vying for people’s attention.

Travel comparison site Wego is attempting to cut through the noise and gain market share in Asia and the Middle East.


Why Pinterest should be part of your marketing strategy

Social sharing goes beyond your friends list. Even ultra-social apps like Pinterest can work wonders for marketers with the right approach.


Three points to consider when developing a mobile app strategy

As mobile adoption continues to flourish, brands are required to incorporate distinct mobile web and app experiences into their mobile strategy.

1 comment

App UX analytics: success relies on going beyond the numbers

Professionals from all mobile disciplines have pondered the need for a better way to get the most out of their app development efforts.

This applies to mobile product managers, UX and UI designers, app marketers, onboarding experts and conversion mavens of all colors and stripes. 

1 comment

Rogue apps add to ad fraud concerns

Advertisers stressed out by ad fraud have a new source of concern to contend with: Rogue apps that could be running nearly a billion dollars worth of ads that aren't seen.

According to online ad fraud detection firm Forensiq, thousands of iOS, Android and Windows Mobile apps are running ads that aren't being displayed to users.


Apple Watch: owners love it, but should brands buy in?

Earlier this year, Apple released the Apple Watch to much fanfare, and a fair amount of skepticism.

Months later, the long term prospects for Apple's newest product are still debatable, but data is starting to emerge about the device's initial owners.


Are marketers underestimating the power of apps?

In a mobile-first environment, marketers need to ensure they are providing highly-customised mobile-friendly experiences both in-browser and in-app. 

Last year it was forecast that mobile searches would eclipse desktop and tablet searches, a prediction that rang true.