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Posts tagged with Apps

APAC Insights: How Wego launched a travel app in Asia-Pacific

The online travel industry is both competitive and complex, with many different vendors, aggregators and review sites vying for people’s attention.

Travel comparison site Wego is attempting to cut through the noise and gain market share in Asia and the Middle East.

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Why Pinterest should be part of your marketing strategy

Social sharing goes beyond your friends list. Even ultra-social apps like Pinterest can work wonders for marketers with the right approach.

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Three points to consider when developing a mobile app strategy

As mobile adoption continues to flourish, brands are required to incorporate distinct mobile web and app experiences into their mobile strategy.

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App UX analytics: success relies on going beyond the numbers

Professionals from all mobile disciplines have pondered the need for a better way to get the most out of their app development efforts.

This applies to mobile product managers, UX and UI designers, app marketers, onboarding experts and conversion mavens of all colors and stripes. 

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Rogue apps add to ad fraud concerns

Advertisers stressed out by ad fraud have a new source of concern to contend with: Rogue apps that could be running nearly a billion dollars worth of ads that aren't seen.

According to online ad fraud detection firm Forensiq, thousands of iOS, Android and Windows Mobile apps are running ads that aren't being displayed to users.

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Apple Watch: owners love it, but should brands buy in?

Earlier this year, Apple released the Apple Watch to much fanfare, and a fair amount of skepticism.

Months later, the long term prospects for Apple's newest product are still debatable, but data is starting to emerge about the device's initial owners.

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Are marketers underestimating the power of apps?

In a mobile-first environment, marketers need to ensure they are providing highly-customised mobile-friendly experiences both in-browser and in-app. 

Last year it was forecast that mobile searches would eclipse desktop and tablet searches, a prediction that rang true.

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How consumers behave on ecommerce apps

Here’s some advice on how best to take advantage of the latest consumer data around app usage.

Ecommerce apps sometimes get a rough press, but it’s more to do with the retailers that provide an app instead of offering a decent mobile optimised web experience.

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Start Me Up! A profile of Poq

Poq is a commerce platform for native retail apps. The SaaS platform enables over 30 retailers, including House of Fraser to deliver mobile apps across Android and iOS.

I asked Poq co-founders Øyvind Henriksen and Michael Langguth about the business and their plans for world domination...

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Six useful mobile marketing case studies

Case studies are always hugely popular on the Econsultancy blog because they act as a valuable source of inspiration for marketers.

In this post I’ll roundup six interesting mobile case studies, some of which perhaps lean more towards being about multichannel marketing.

These have mostly been borrowed from the Econsultancy Case Studies Database, which is packed full of useful examples from a range of brand and industries.

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Grocery mobile apps: Are retailers catering to repeat customers?

In recent weeks I’ve been investigating how grocery retailers handle the online customer experience.

Ecommerce is a small but growing channel for the grocery industry so it’s important to offer a decent UX.

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Russian social media marketing still working during tough economic times

While several international ecommerce businesses have suffered heavily from the decline in the Russian economy, there are still ways of reaching the Russian market effectively.

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