Posts tagged with Apps

swansea app

How mobile apps can shape the Premier League fan & player experience

At Econsultancy we've been talking quite a lot recently to football clubs and their agencies (see the bottom of this article for links).

After chatting to Reading Room about their work with Swansea, Stoke and Middlesbrough, I was contacted by Other Media, who are the app developers for Swansea City FC.

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acorn

Five fintech websites with crystal clear value propositions

Financial services are being unbundled as the internet allows consumers to shop around, rather than be beholden to the big old bank that provides their current account.

Digital challenger brands in financial services understand that for many consumers, the online experience is more important than the offline experience. Many of these brands also have the advantage of being untainted by previous misdemeanours of incumbents in the industry – they don't have to walk such a fine line when championing transparency and fairness.

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fukoku

All the digital news stories you missed this week

This week's news is short but, like all those left-over Christmas Ferrero Rochers, incredibly sweet.

Redundancies feature heavily, as do airships and talking cars.

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YPlan, Dojo or Fever: Which London events app offers the best UX?

The saying goes that if you’re tired of London, you’re tired of life.

But then again, maybe you've just been to one pop-up-street-food-fest too many.

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In-app advertising: One user’s experience

Over the past few months our Internet Statistics Compendium has seen some increasingly detailed mobile advertising data hit its pages, thanks in part to some free-to-download research over at Kenshoo and IHS.

For today’s post I want to reflect on some of these trends and relate them to some of my own recent experiences of mobile ads – particularly the ever-surprising world of in-app advertising.

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ramadhan searches

The best APAC digital marketing stats from June 2016

The month of June brought a wide variety of studies and reports into marketing and ecommerce in APAC.

Topics include media habits during Ramadhan, B2B sales tactics across APAC, video ad duration vs. popularity, Indian app security, proximity payments in China, and internet addiction in Singapore.

When you're finished reading, subscribers should check out the Econsultancy Internet Statistics Compendium for more insight.

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football brands

10 grin-inducing digital marketing stats we've seen this week

We've got stats full to the brim with fun this week.

From Snapchat to SEO in financial services, from the UK's EU referendum to declining app usage.

We've plenty of diagrams, charts, graphics and visualisations, too.

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12 examples of persuasive mobile UX from ecommerce app Wish

Wish is a well-funded mobile commerce platform in Europe and North America.

As it is aimed at the deal-mad shopper, it makes a great case study for persuasion in mobile ecommerce.

Let's take a look at some elements of the user experience (which isn't one for the faint-hearted).

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Fintech startup Mondo provides slick, impressive UX: Review

Mondo has been billed as "a bank that’s as smart as your phone. Built for your smartphone, this is banking like never before."

The "easy-to-use' app apparently updates your balance instantly, gives intelligent notifications and aspires to be the best bank on the planet.

Well, how could I resist?

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missguided

Missguided launches Tinder-inspired app experience: review

Missguided, the 'fast fashion' online retailer, has launched a shopping app built with the Poq platform.

It's not 'officially' available until March 8th, but it's there in the App Store if you search hard enough.

Let's look at some of the key features.

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hero app

Start Me Up! Hero App lets consumers message businesses

Messaging is already the marketing topic of 2016.

Facebook is evolving its platform and WeChat is as successful and fascinating as ever.

Hero is a new app designed to allow consumers to message businesses. We caught up with its founder, Adam Levene.

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tinder logo

How Tinder has changed ecommerce

Through its fun, intuitive and frankly addictive user interface, Tinder’s simple “swipe right for yes, left for no” approach has earned it a place on mobile home-screens around the world – not to mention a valuation of $1.35bn. 

As the popularity (and controversy) of Tinder has grown, many brands have started to copy the brand’s simplistic yes-no interface for their own apps.

This has kicked off a UX and design phenomena rapidly becoming known as 'Tinderisation'.

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