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Posts tagged with Apple

Do the Chinese deserve their reputation as copycats in the digital world?

Western brands are constant targets of counterfeiters, often from China.  

But in the digital world, does China still deserve its reputation as a copycat?

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sticky men

What are sticky ecommerce elements?

Sticky or fixed ecommerce elements are the features that appear to follow you down the page as you scroll.

They're an established tactic to improve ecommerce UX.

Here's a bunch of examples...

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Three lessons marketers can learn from fandoms

The entertainment industry can teach marketers a lot about incorporating fandom into a company’s strategy.

From Beliebers to Kardashian followers, America is the land of the superfan. Diehard aficionados are the first ones to download a new album, tune in to the latest episode, or buy a concert ticket. 

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Think ad blockers don't affect your website? Think again

In June, it was revealed that Safari in iOS9 would support ad blocking. Last week, ad blocking on iOS became a reality.

This week, the iOS ad blocking apocalypse is in full swing and the victims aren't just companies that rely on digital advertising to generate revenue.

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How to market creatively without using all of the senses

Three seconds. 

That’s the tiny window you have to capture someone’s attention with your ad. That window seems especially tiny when the mute button’s been pushed by the platform hosting your material.

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Apple is not going to target ads based on your credit card balance

A new Apple patent involving ad targeting technology has tech blogs abuzz.

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Why Apple Pay offers brands more than just another payment channel

The announcement that Apple Pay would be extending to the UK in July 2015 created a buzz of excitement in the technology and payments world.

Apple claims the new product will enable consumers to substitute their existing bank card and use their iPhone 6, 6 Plus or Apple Watch instead.

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Apple Watch: owners love it, but should brands buy in?

Earlier this year, Apple released the Apple Watch to much fanfare, and a fair amount of skepticism.

Months later, the long term prospects for Apple's newest product are still debatable, but data is starting to emerge about the device's initial owners.

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Safari in iOS9 to make ad blocking easier

The hits just keep coming for advertisers looking to reach consumers through digital ads.

The latest setback for online advertising: the version of Safari that will ship with iOS 9 will make it possible for developers to build ad blocking extensions.

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Apple Music: all the best reactions, information and stats

Are you excited by Apple Music? I think I’m excited by Apple Music. Let’s discuss whether this is a valid opinion or not.

One of the first subjects I really got my teeth into on the blog two years ago was digital music, both in its streaming and downloadable formats. 

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Will a complex customer experience hurt the Apple Watch launch?

While some are predicting that Apple will become the world's first trillion-dollar publicly-traded company, it isn't difficult to find skeptics who believe the company's newest product, the Apple Watch, is going to be a huge disappointment.

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One of the more sarcastic Apple Watch articles you’ll read today

I’m stuck in a mild quandary about whether to bother writing about the Apple Watch or not…

If you care enough about Apple’s entry into the world of wearable technology then you would’ve surely been glued to your MacBook or iPad Mini last night. Poring over the details delivered via keynote speech and already fully sated with every possible specification of the Apple Watch (emphatically no longer referred to as the ‘iWatch’).

Or if you’re everyone else in the world, your reaction is probably more along the lines of this…

10 comments