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By almost every reasonable measurement, Google's Android OS is giving Apple a reason to check the rear-view mirror. But for many developers, developing for Android is still somewhat unattractive because the common wisdom is that successful Android apps are likely to generate far less revenue than successful iPhone/iPad apps.
One of the possible reasons: paid Android apps are sold through Google Checkout, which Android critics argue offers a far less pleasant experience than the App Store purchasing experience offers iPhone and iPad owners.
For those who admire Apple, it's always interesting to watch the loyalty Apple commands from its most loyal customers and how that loyalty manifests itself. It has been said that Apple CEO Steve Jobs accomplishes his magic through the use of a 'Reality Distortion Field.'
The Steve Jobs Reality Distortion Field isn't, however, simply limited to consumers (or the media). Apparently it is making its way to Madison Avenue.
Why is the iPhone so popular with developers? One word: money. The App Store is a developer's lottery ticket. All it takes is the right app at the right time and fortune can be yours.
The widely-publicized stories of developers who struck it rich with iPhone apps arguably did more for iPhone development in the early days than any developer-oriented sales pitch from Apple or Steve Jobs. It has been somewhat difficult, however, to find the same sort of stories about developers who struck it rich with Android apps.
Apple is, for lack of a better word, an unconventional company. And in the past several days, it has apparently decided to take on the conventional wisdom that 'sex sells'.
In a publicly unannounced and unexplained move, several days ago Apple began a mass purge of the App Store. The target: iPhone apps that somebody, somewhere might find a sexual overtone in. From bikinis to ice skating tights to mere silhouettes, Apple is reportedly done with any apps whose purpose is to create "excitement or titillation" -- for both males and females alike.
On the surface, it seems like an unfair fight -- 24 on one. But that's what it might take some of world's biggest mobile carriers if they hope to defeat the reigning king of mobile app distribution, Apple.
The carriers have banded together to create the 'Wholesale Applications Community'. The goal: make it possible for developers to build applications that work across handsets and carriers. The 24 carriers participating in the Wholesale Applications Community have three billion subscribers combined, and the initiative is also receiving support from the GSMA, which is made up of handset manufacturers LG Electronics, Samsung and Sony Ericsson.
When it comes to marketing, 'location, location, location' has always been important. But thanks to the rapid growth and maturity of mobile technologies, 'location, location, location' is taking on new meaning.
Location-based advertising is potentially the holy grail of mobile marketing. And it appears that Apple, which occupies an important position in the mobile market with the iPhone, apparently wants to keep location-based advertising opportunities to itself.
Forget about the Apple's success with the App Store. According to an article by Farhad Manjoo in Fast Company magazine, the app store model may soon hit a "dead end".
That's because, he argues, developers don't need Apple. As Manjoo sees it, "in the age of the Web, developers can get their programs to end users without anyone intervening".
Apple is the new Microsoft. Evil. At least when it comes to iPhone apps and the App Store. From delays to questionable rejections, there are plenty of reasons some developers get mad if you mutter the words 'App Store'.
So it's not surprising that some are suggesting we're starting to see (or will be seeing) a 'trend' of developers who are moving away from native apps that are distributed through the App Store and are instead building web applications that can be accessed freely through the iPhone's web browser.
The App Store is certainly not going to be a panacea for print publishers looking to reverse their fortunes, but The Guardian is proving that getting into the App Store is a worthwhile exercise as the new Guardian iPhone app has been purchased 9,000 times since launch.
At a price point of £2.39, that amounts to over £21,000 in the first 48 hours (before Apple takes its 30% cut). Good enough to give the app the top spot on the list of top UK paid apps, and the second spot on the list of top US paid news apps.
Social networking giant Facebook is reportedly going to pull in approximately half a billion dollars this year in advertising revenue. It's a significant amount, but hundreds of millions of dollars more are being made on Facebook through virtual currency transactions that Facebook has no part of.
Facebook, of course, has its own official virtual currency, Credits, but most Facebook app developers can't integrate them with their apps, and are not required to use them.
Joe Hewitt is the Facebook employee responsible for the super-popular Facebook iPhone app. But thanks to Apple, he's decided to move on.
On Twitter, he announced that he "handed the Facebook iPhone app off to another engineer". Soon after, he revealed the reason why: the tyranny of Apple.
The iPhone's App Store has made a lot of people a good deal of money during its short existence. But can a new car launch on the iPhone alone? Volkswagen is betting it can. The automaker is launching an app to announce its newest vehicle.
The car maker is betting that the highly targeted app will reach the caliber of customers interested in purchasing the vehicle.
AdAge calculates that the new app will reach more of that demographic than a much costlier television purchase. But does the math add up?