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Posts tagged with App

Meerkat App

Eight ways brands can add Meerkat into their marketing mix

Meerkat has an opportunity to change social media forever and make a big impact on digital marketing.

Here are just a few creative ways brands can add Meerkat into their marketing mix.

9 comments

Five key trends and takeouts from Google I/O 2014

This year’s Google I/O conference, held weeks after Apple’s WWDC, showed the world that Google really is taking over every aspect of our lives, and challenging its fiercest rivals.

As Android users have increased from 530m last year to more than 1bn this year, Google announced its ‘biggest ever overhaul’ with a completely new set of Android products. 

Read on for my top five developments (plus a dose of healthy rivalry)...

3 comments

The A to Z of mobile marketing: 26 trends to inspire you

2014 is another exciting year for mobile.

With many new technologies coming to market, emotional investment in our devices along with usage is at an all time high.

This is the definitive A to Z guide to mobile marketing and commerce. Enjoy...

4 comments
world cup

FIFA’s breathtakingly beautiful app is ready for the World Cup

You might think that headline is hyperbole. It isn’t.

The new FIFA app, created by Monitise Create, is reviewed very favourably in the app store, with users unanimous in giving the app five stars.

I must say, I quite agree. The UX is basically flawless, and information is presented elegantly and simply. The imagery, the formatting, the type, the transitions, the icons; it’s all pretty.

It compares very favourably with (is better than) other ‘match centre’ apps such as Sky Sports, but offers lots of other content, too, notably news, World Cup content, FIFA rankings and interactive games.

With the app tipped to become the most popular sports app download, I thought I’d put it through its paces. Take a look at my review of one of the most beautifully designed apps I’ve used in ages.

2 comments

Is an app a useful tool for considered purchases?

On the Econsultancy blog, we have previously debated the mobile site vs. app conundrum. However, we haven't done it in the context of considered purchases.

So, is this a good idea? I've explored some data that may help to answer that question...

3 comments
doctor who

Doctor Who starring you! The BBC launches awesome new Facebook app

The BBC has launched a new Facebook app, allowing you to play the next Doctor Who, inserting your name and mugshot into the opening credits.

HTML5 video technology is used and accounts for the very slick results.

The app is fronted on the main Facebook page and ties in to the fiftieth anniversary of the Doctor and the celebratory episode airing on November 23.

5 comments
chipotle logo

All PR is good! Chipotle’s tasty Q3 follows controversial scarecrow video

Chipotle’s recent financial results have revealed a successful third quarter of 2013 as compared to the third quarter of 2012, with revenue increased 18.0% to $826.9 million.

With the notorious scarecrow ad (and downloadable song and game and all round worthy cause) released on September 12th, it’s conceivable that the last three weeks have played a part in the strong financial performance.

The scarecrow video was released solely online, and has been viewed 7m times on YouTube. There’s a nice responsive microsite for the ad and game, too. ‘As an incentive for players to complete the game, Chipotle is providing food rewards redeemable at any of its U.S., Canada and UK locations.’ 

Never has a scarecrow started such debate. You can watch the ad below, and the delicious Funny Or Die parody. 

2 comments

Why is the UK the most expensive market to drive app downloads?

Statistics reveal that the UK represents the most expensive market to drive app downloads. In fact we’re 74% more expensive than the USA.

The findings come from the InMobi App Insight Report released yesterday, revealing trends and insights from app developers who ran campaigns on InMobi’s network in Q2 2013.

So what accounts for the UK being such a pricey market to crack?

0 comments
McDonalds digital marketing

10 brilliant digital marketing campaigns from McDonald's

As the largest restaurant chain in the world, McDonald's is no stranger to the effects that digital has had on consumers.

Those who are responsible for using digital to drive people towards those magical Golden Arches have thought of some clever digital marketing campaigns over the past couple of years. These campaigns not only drive footfall to stores, but also help to increase brand loyalty and engagement.

In an age where customers are deserting offline shopping, campaigns that blend the physical and the digital offer an opportunity to connect with digitally-savvy consumers.

We've put together ten examples from across the world where this brand has succeeded. Read below for more...

11 comments
Why does Candy Crush need TV advertising?

Why does Candy Crush Saga need TV ads?

In the heady and fast-paced world of online marketing, we're often told that achieving social media awareness is the 'promised land' - we dream of things 'going viral', watching enviously as the likes of Gangnam Style rocket up the YouTube charts and wondering why the stuff we create for our clients don't achieve the same level of awareness.

Achieving that nirvana of mass social awareness can completely revolutionise your fortunes. Fine, you might have optimised your PPC to within an inch of its life, you've got top SEO positions and your affiliate campaign is an award winner.

You might even have a few glossy-looking awards for your expensive TV campaigns on the office mantle piece. But underneath it all, you know that the level of awareness of your product can make or break you.

10 comments

Are apps the future of the British Museum?

The British Museum has released a decent app that showcases the current ‘Life and Death in Pompeii and Herculaneum’ exhibition.

Hopes are that people who can’t get to the museum will download the app and experience the exhibition at home.

I discuss the app (made by Apadmi) below in the context of the British Museum's digital stock.

Testing the market and getting experience with an exhibition app build is undoubtedly a smart move, and a tricky undertaking.

3 comments

Mailbox app: how to unintentionally alienate users

This week saw the launch of the much hyped Mailbox iOS app. Unfortunately, this launch did not go as smoothly as planned and the backlash raises some interesting questions.

7 comments