Posts tagged with Anthony Nolan

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How charity Anthony Nolan made the move to responsive design

Blood cancer charity Anthony Nolan launched a new responsive website last year as the proportion of traffic from mobile devices began to creep up to 50%.

The revamp has led to impressive increases in traffic and conversions, as well as reductions in the site's bounce rate.

To find out more about what was involved in the move to responsive design, including the project duration, budget, agencies involved and the impact on visitor behaviour, I spoke to Anthony Nolan's digital marketing manager Sam Butler.

For more information on how charities are adapting to digital, read our blog posts on three content strategies from the non-profit sector as well as looking at how charities use Twitter and Pinterest.

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