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In a recent survey of marketers, Econsultancy and Ogilvy CommonHealth examined how prepared healthcare companies are for digital change.
You can read the results here. But what about practical examples of change within healthcare marketing?
Well, let's take a look at some of the work done in social media analysis.
You can collect and store every bit of data available to your website, but if you’re not actively using it to refine the customer experience, then you’re seriously missing out on huge opportunities for growth.
According to our latest report, Measurement and Analytics 2015 produced in partnership with Lynchpin, two in every five companies (40%) say more than half of their collated analytics data is useful for driving decision-making.
This optimistically represents an 8% increase since 2014 and is the highest proportion of companies since 2012.
Data is helping companies to become more customer-centric but many still lack a strategy.
The vast majority (86%) of our surveyed companies indicate that their “understanding of customers is increasing over time”, while more than half (55%) “use data effectively to build their understanding of customers”.
Our blog merely scratches the surface of what Econsultancy has to offer.
If you scroll up and click on the ‘research’ tab you can access a whole world of comprehensive marketing and ecommerce research, providing all the information you will ever to need to help you achieve digital excellence.
Some people may hate the term, but there's no doubt that content marketing has caught on big time.
As many people point out, there isn't anything especially new in the concept of using content to attract customers, but what's new is that content marketing roles are being created, and teams are being restructured.
Content is becoming more tactical as a result.
Here's a selection of 15 of the best content marketing tips...
One of the best ways to determine what will happen in the future is to look at the past.
In today’s big data-driven world, we have the ability to access and use information on how customers are interacting with our websites and social media networks.
But if we’re capturing this information without knowing how to use it, it’s of no use.
“Baseball is like church. Many attend but few understand” as baseball great Leo Durocher famously said.
While spring training gets underway, let’s explore how three little-understood strategies of baseball have major league applications in winning at business.
Google Analytics is a fantastic tool for measuring traffic and the behaviour of that traffic on your site.
You can then derive meaning out of your data, report back accurate ROI to your bosses and help you justify further improvements or strategies.
Best of all it’s completely free. However when you open up Google Analytics for the first time, it’s very easy to be intimidated by its vast array of menus, navigation, graphs, visualisations and language.
Putting the ‘stat’ in Jason Statham, here’s your ass-kicking round-up of all the very best internet marketing stats from around the online world this week, written by somebody who clearly doesn’t know how to pronounce Jason Statham properly.
You don’t need to be a seasoned data scientist or have a degree in graphic design in order to create incredible data visualisations.
It has become a lot simpler to mine your data and interpret your insights in an engaging, attractive, and most importantly easy to understand way.
This is a list of various different free and premium tools and platforms available which will allow you to communicate data in a variety of different formats, from interactive charts, to infographics, to maps, to word clouds.
“Stats in the cradle and the silver spoon, little boy blue and the man in the moon…”
Just like the errant father in the bittersweet Harry Chapin classic, I too was separated from last week’s stats round-up thanks to my outside responsibilities (lying around, eating sandwiches, watching Perry Mason).
But don’t worry I’m back now, ready to toss a football around, catch a drive-in movie and provide you with the finest in digital marketing stats the online world has to offer.
Though the use of big data remains a huge challenge for many businesses, those with more advanced capabilities are beginning to shift the emphasis from volume of data to speed of analytics.
As analytical processes gain more velocity companies are able to gain a competitive advantage by using data in a way that significantly impacts business performance and market position.