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Posts tagged with #Amazon Basket

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#AmazonBasket: is it anything more than a gimmick?

Amazon has unveiled a new hashtag that allows shoppers to add items to their cart without leaving Twitter.

Known as #AmazonBasket in the UK and #AmazonCart in the US, it marks an interesting step forward in social commerce. But is it really that useful?

Before we answer that question, I thought I’d see how easy it was to setup and use the tool.

The first step is to register your Twitter account with Amazon, which is probably the fiddliest part of the process.

Once that is sorted users simply need to reply using the hashtag to any tweet that includes an Amazon product link.

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