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Posts tagged with Amazon

Why did people attack Amazon's #PrimeDay?

In the angry aftermath of Amazon’s big Prime Day sales event, the internet’s support of the ecommerce giant turned from #PrimeDay to #PrimeDayFail.

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Wal-Mart crashes Prime Day, should other retailers follow suit?

Yesterday (Wednesday 15 July 2015) in celebration of its 20th anniversary, Amazon is promised its Prime customers "more deals than Black Friday." 

You can judge for yourself how successful this was for the retailer.

Despite the ‘quality’ of the bargains on offer, Prime Day is a reflection of just how important Prime has become to Amazon, and how the ecommerce giant is increasingly wielding it to win business away from other online retailers and brick-and-mortar competitors.

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12 excellent ways to present ecommerce shipping information

The number one cause of cart abandonment is hidden delivery costs at the checkout.

A study conducted in 2013 by eDigitalResearch and IMRG, found that 77% of online shoppers have abandoned their basket in the past year, with 53% citing unacceptably high delivery costs as the main reason for bailing.

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Ecommerce consumer reviews: why you need them and how to use them

61% of customers read online reviews before making a purchase decision, and they are now essential for e-commerce sites. 

User reviews are proven sales drivers, and something the majority of customers will want to see before deciding to make a purchase. 

Here are some compelling stats on user reviews, why they are great for SEO, why bad reviews are valuable, and how to use reviews in navigation and on product pages...

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New Amazon algorithm to shake up product reviews

In an effort to make product reviews more useful to its customers, Amazon is making several major changes to the way reviews are displayed and ratings are calculated.

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Amazon muscles in on supermarkets' search rankings

A recent study found that Tesco was the most visible supermarket website in mobile searches on Google UK. 

This may come as no surprise, since Tesco dominates the grocery market in general. What is surprising though, is how much Amazon has muscled in on this market. 

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Amazon targets teen shoppers with Amazon Allowance

In an apparent effort to capture more spending from teenage shoppers, Amazon has unveiled a new service that makes it easier for parents to fund their kids' online purchases.

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Three lessons all retailers can learn from Amazon

Amazon is one of the largest companies in the world and retailers can certainly learn a thing or two from the ecommerce giant.

Every once in a while, a company completely changes the way businesses and consumers think. Ford changed the way we look at cars, Apple changed the way we look at computers and Amazon changed the way we shop. 

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Does Amazon finally care about fake reviews?

This week Amazon sued four fake review companies. But does it just pretend to care?

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Will Amazon Dash be an ecommerce breakthrough for CPG brands?

When Amazon announced Amazon Dash, a device that lets consumers reorder common household products ranging from peanut butter to paper towels through their AmazonFresh accounts, many thought it must be an early April Fool's joke.

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How the new EU VAT rules and MOSS affect you

Controversial new EU VAT regulations came into effect on 1 January 2015.

How do they affect your business?

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How retailers handle site search for the most popular Christmas gifts

In which we take a selection of the most popular gifts this Christmas and see how some of the top UK retailers’ site search handles them.

When I begin typing ‘Frozen Snow Glow Elsa’ into Amazon’s search box, will the item immediately appear at the top of the predictive text suggestions? When I search for ‘Nerf’ at John Lewis will the first product listing be its most popular model ‘The Demolisher’. Will Toys R Us direct me to the correct ‘Transformers Grimlock’ toy?

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