Posts tagged with Amazon

Is it too early to predict that Amazon will win the voice-controlled speaker market?

Voice-controlled speakers are one of the primary interfaces through which consumers are interacting with voice-based intelligent personal assistants.

Therefore it's no surprise that two of tech's biggest names, Google and Amazon, are battling to control the market for these devices.

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FMCG brands, if you didn’t have an Amazon strategy before, you need one now

Amazon’s culture lends itself to innovation, but its rapid development and deployment of the Amazon Echo is in a league of its own.

Opening with the original Amazon Echo in June 2015, the Seattle-based company released the Echo Dot in September 2016, the Echo Look just two weeks ago, and this week the newest member of the family; the Echo Show.

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Will Amazon's Echo Look help grow the market for voice-based intelligent personal assistants?

Last week, Amazon unveiled the Amazon Echo Look, a new $200 device that allows owners to take full-length photos and videos.

Pitched by Amazon as a "hands-free camera and style assistant," the Echo Look can be used by owners to create fashion lookbooks and share photos and videos with friends.

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Amazon launches 'Subscribe with Amazon' to help companies sell subscriptions

Amazon's effort to take over the world continues unabated.

This week, the online retail giant announced a big push into a new market with the launch of Subscribe with Amazon, a new marketplace that will allow third parties to sell subscriptions through Amazon.

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Amazon tries its hand at influencer affiliate marketing

Can influencers and affiliate marketing be a match made in heaven? Online retail's 800-pound gorilla is apparently interested in finding out.

Last week, it was revealed that Amazon has launched a beta of an invite-only Amazon Influencer Program "exclusively designed for social media influencers with large followings and a high frequency of posts with shoppable content." 

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Amazon Payments usage grows: should you adopt it?

Don't look now: while PayPal continues to be the dominant online payments service, Amazon's Pay with Amazon is growing rapidly.

In a press release last week, the ecommerce giant revealed that 33m of its customers have now used Amazon Payments to make a purchase, and last year Pay with Amazon transaction volume doubled.

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Retailers beware, Amazon could be about to shake up Google PLAs

After years of being absent from the market for Google Product Listing Ads (PLAs), it appears that online retail's 800-pound gorilla is finally getting into the game.

This could have a big impact on other retailers using PLAs to market their wares to consumers.

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fukoku

All the digital news stories you missed this week

This week's news is short but, like all those left-over Christmas Ferrero Rochers, incredibly sweet.

Redundancies feature heavily, as do airships and talking cars.

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zuck

All the digital news stories you missed this week

This week's digital news covers the serious, the sublime and the stupid.

Google is under attack yet again and Amazon keeps on keeping on.

Enjoy..

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Amazon could become an ad tech force in 2017

Amazon is not a newcomer to the online advertising market. Through its A9.com subsidiary, it has been involved in the online ad ecosystem for some time

But 2017 could see the online retail giant become a real force in the space with the introduction of a new platform called Amazon Publisher Services (APS).

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apple black friday

All the digital news stories you missed this week

Happy Black Friday to you all - undoubtedly the most sanctified and unanimously-loved day of them all.

It's not been the busiest week of digital news, but there's plenty a discerning reader like you needs to keep abreast of.

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Following Donald Trump's election, the war against algorithms has begun

Algorithms run the internet.

On Google, an algorithm determines which sites appear in search results, and where. On Facebook, an algorithm determines which content makes it into each user's News Feed.

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