Posts tagged with Amazon

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Three customer experiences that have disappointed me

I think we're at a really interesting time in the history of consumerism.

In developed markets, we have all had some amazing experiences enabled by (often mobile) tech. Not only that, we are seeing incredible investment in innovative new technologies (such as voice assistants), with tech-savvy consumers seemingly ready to experiment with tech when it is arguably far from mature (an astounding 10% of UK households have an Amazon Echo, according to Kantar).

What are the implications for mainstream businesses? I'd argue there are laggards in many industries that are sitting ducks, ripe not necessarily for disruption, but certainly to be taken down a peg or two by businesses who get the customer experience right.

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Is the new Amazon Go the future of brick-and-mortar retail?

More than any other company, Amazon pioneered online retail, totally revolutionizing how people shop and in the process, disrupting countless retailers that came before it.

But it isn't done yet and one of its most audacious projects launches today in Seattle, Washington, the home of its headquarters.

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How will voice technology change consumer behaviour?

Black Mirror might be intent on warning us about the dangers, but artificial intelligence does indeed appear to be taking over our lives. 

Most of us seem pretty happy about it though, with voice technology increasingly growing in popularity. According to Kantar Worldpanel, 2.7m households in the UK currently own an Amazon Echo or Google Home device. Across the pond, usage is also on the up, with 55% of US households predicted to own one of these devices by 2020.

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Why the ‘working backwards’ method is key to a superior customer experience

When you think about the reasons you might buy an Apple product, the specific features of a smartphone or iPad might not necessarily come to mind. Similarly, you probably don’t think about all the products you’ve bought when discussing the benefits of using Amazon. 

Instead, you might be more likely to think about the brand as a whole, the over-arching customer service it offers, or even the role it plays in your life. 

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Five things which ecommerce managers will worry about in 2018

2017 was a tough year for brands. Sales continued to shift from stores to ecommerce, and ecommerce was increasingly dominated by marketplaces.

So how are ecommerce managers at brand reacting to this threat?  And what else will be on their minds in 2018?

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What Amazon's entry into the pharmacy market might mean for pharma marketers

Amazon's unrelenting drive to take over the world continues. The latest potential target of the online retailer's ambitions: prescription drugs.

According to reports, Amazon is exploring entering the retail pharmacy market in the U.S., a $400bn a year business that many believe is ripe for disruption. While a final decision has apparently not yet been made, it's not too early for pharma marketers to start considering the prospect of Amazon entering this huge market.

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Is the Calvin Klein & Amazon deal a step-change for multichannel fashion retail?

Last month, Calvin Klein announced a new collaboration with Amazon Fashion for the 2017 holiday season. Along with an exclusive online shop, it has opened two pop-up stores in New York and Los Angeles to run until the end of December.

Previously, Calvin Klein has given department stores first access to its new ranges. This time, however, shoppers won’t be able to get their hands on fresh Calvin’s anywhere but Amazon until January – long after the Christmas period has finished.

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Amazon won Thanksgiving and Black Friday as retail strategy varied

Amazon's dominance of online retail in the U.S. was on fully display this Thanksgiving and on Black Friday according to data collected by Hitwise.

According to the competitive intelligence and consumer insights firm, Amazon processed 5.6m transactions on Thanksgiving Day and 7.1m transactions on Black Friday.

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Amazon starts discounting products sold by third-party sellers

Amazon's willingness to sacrifice short-term profit for long-term market share is well established.

It's the way that Amazon CEO Jeff Bezos went from posting an ad looking for developers in 1994 to becoming the world's richest man a little over two decades later.

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US online sales to surpass in-store sales this holiday season: report

Every year, online retail smashes new records during the holiday shopping season and this year is expected to be no exception. In fact, 2017 could be the year in which a significant symbolic milestone is achieved.

According to global consultancy Deloitte, for the first time ever this holiday shopping season, American shoppers will buy more online than they purchase offline.

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Is Amazon Key the key to Amazon's ownership of the home?

Amazon is part of daily life for millions of consumers, especially the tens of millions of households who subscribe to Amazon Prime. But soon, Amazon might quite literally become the nerve center of many of their homes thanks to a new delivery service called Amazon Key.

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Is Amazon's ad business the new slotting fee?

Amazon's influence continues to grow by the day, leaving even the most powerful brands in the world with little choice but to play its game.

Where will Amazon be in one year, five years, ten years?

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