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Posts tagged with Akiko Stehrenberger

1886 crescent hotel poster

Booking.com's journey into fear this Halloween

Halloween falls in a difficult holiday period, just at the end of ‘shoulder season’ (September to October) and right at the beginning of the dreaded off-season (November to March).

So it seems the end of October must be a write-off for travel company marketers. Or so you would think…

However, Booking.com is taking advantage of a holiday season yet to be exploited by other travel companies, Halloween, and is managing to build a comprehensive marketing campaign around it.

We’ve already looked at the eight brands making the most of Halloween in 2013, but right at the top of the pile is this campaign from Booking.com.

Welcome to America’s Most Haunted Hotels...

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