Posts tagged with Ai

v&a

V&A Technical Lead on how tech can create "beauty and emotion"

Duncan Gough is Technical Lead at the V&A. He makes art from social tech and has recently been exploring companion technology.

At the Festival of Marketing 2017 (view the agenda and buy tickets here), Gough will be speaking about how emotional intelligence can make AI stronger. We caught up with him for a quick interview..

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Should companies embrace SMS texting for customer service?

A small but growing number of companies are encouraging customers to pick up their phones the next time they need assistance. But to send an SMS text, not to make a phone call.

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Five companies using robots and AI to make a difference

We’re constantly hearing about the downsides of artificial intelligence. 

According to PwC, 30% of UK jobs are potentially under threat from breakthroughs in AI, while 38% of US jobs have a ‘high risk’ of being entirely wiped out by 2030.

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lovethesales.com

This online retailer uses AI for product categorisation – here's how

Whilst the use of machine learning in marketing seems to be skyrocketing, there’s a dearth of coverage in the media that tries to get to the bottom of this technology in terms a layman can understand.

I am irrefutably a layman, and have written a little on the topic of AI for Econsultancy, often specifically about ecommerce. You can read some of my previous articles here:

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graph team

A beginner's guide to building a data science team

So, you want to build a data science team? Here's some stuff to think about.

Before long, just like this stock photo, you'll have a team of weird orange people with big bulbous heads, who can sit around a table looking at an enormous hologram of a simple bar chart.

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pig

10 silly digital things we've enjoyed in the last week

Here it is, our revised weekly roundup which includes the silliest things in digital.

It's a barnstormer this week and not for the fainthearted...

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Five things we learned from launching a Facebook Messenger chatbot

Back in March we unveiled our very own Facebook Messenger chatbot, lovingly created to help promote our forthcoming Supercharged event which is all about how AI is impacting marketing.

In the intervening months close to 400 people have spoken to our little bot and in general I think it’s coped quite well.

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ben chamberlain

A day in the life of... senior data scientist at ASOS

A particularly fascinating Day in The Life this week sees us catch up with a senior data scientist at ASOS.

Ben Chamberlain spends much of his time with machine learning, helping ASOS optimise its website and communications.

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suit you sir

What's the difference between AI-powered personalisation and more basic segmentation?

At a recent Econsultancy event I moderated a discussion about AI (more correctly, machine learning and deep learning) and marketing.

It became apparent that although the power of this technology is very much appreciated in a number of guises (including natural language processing, computer vision, and the processing of unstructured data for account based marketing), there is some confusion about how it applies to personalisation and segmentation.

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high street fashion

Could AI revolutionize high street retail as well as ecommerce?

High street retail hasn't changed much in the last few decades.

Yep, there's click and collect and online returns but, as in years gone by, product buyers decide what will sell by using a mix of nous and trends analysis.

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ai

Walk before you run: Marketers must get the basics right before they turn to AI

Although Artificial Intelligence (AI) has a very rich history, it wasn’t until the 20th century that the technology began to move forward at a significant pace.

In 1914, the first chess playing machine was created; and by 1997, AI was sufficiently developed to defeat Garry Kasparov, a chess grandmaster and widely considered one of the game’s greatest players.

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How AI is bound to change B2B sales and marketing forever

We may not give it a lot of thought, but artificial intelligence is already part of our daily lives in a number of ways.

When it works well, it makes our life slightly easier – from trying to anticipate our needs (e.g. Amazon’s suggested products or Netflix’s recommended shows) to preventing us from being victims of fraud (e.g. our bank’s fraud detection systems).

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