Posts tagged with Agencies

Is WPP the canary in the coal mine for the global ad business?

On Wednesday, the world's largest ad agency holding company, WPP, spooked investors by warning about a slowdown that it projects will result in dismal sales growth of 1% or less.

Shares of the firm plummeted the most in a single day since 2000 and are now down by more than 20% this year.


What’s next for the agency model?

A Google search for “death of the agency model” populates more than four million results.

Many people believe advertising and marketing agencies are on their way to becoming relics of the past, doomed to the same fate that befell travel agencies after massive adoption of self-service booking sites.

charlotte bunyan

A day in the life of... head of strategy at an integrated agency

Charlotte Bunyan is Head of Strategy at integrated agency Collider. What does she do with her day? We're about to find out.


10 things agency owners can do to help their Business Development Manager flourish

For many small agency owners there comes a day when investing in a business development manager (BDM) is not only financially viable but integral to the next phase of growth.

Speaking to agency owners over the years, their efforts at recruiting and managing a BDM often don’t work out. The solution was the right one but the execution failed.

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bain capital

A day in the life of... a brand naming consultant

Sasha Stack is a partner at Lippincott, a creative consultancy that specialises in brand, innovation and culture.

Sasha works in the brand strategy group and leads the naming team. Let's find out what she does with her day...

adam edwards

A day in the life of... director of digital at a creative & marketing agency

Adam Edwards is our Day in the Life interview this week. He's director of digital at SMSW Media, an independent agency in Surrey, and his varied role includes plenty of work with Middle East clients.

If you're looking for a new role yourself, don't forget to check out the Econsultancy jobs board. If you're an Econsultancy subscriber, you might want to test your knowledge beforehand with our Digital Skills Index.


Change is coming for digital agencies

Rather than a clickbait headline and unfounded predictions, I'm going to make some educated suggestions based on wider market insight about how the digital/advertising industry is likely to change. 

So, clichés aside, I’ll cover some of the key trends and market forces behind the changes, and crucially what it will mean for businesses in this industry.


In-house agency versus on-site agency: Weighing the pros and cons

In-house agency or external agency?

Increasingly, brands are finding that they have a third option as a growing number of firms are specializing in setting up on-site agencies staffed with outside agency talent but integrated into the culture and operations of the client brands.

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How brands can navigate today's super-political environment

Following Brexit and the US presidential election, many brands have responded to the polarized times by choosing to weigh in on political and social issues.

But brands face numerous challenges in trying to do this successfully. Chief among them: how do brands connect with consumers at a time when so many of them don't see eye-to-eye on some of the most important issues of our time? 


Website design briefs: Be very careful what you ask for

Be careful what you ask for, is always sound advice. And when you’re briefing an agency to create a new website or ecommerce store you need to be extremely careful.

The consequences, good and bad, of that briefing will stay with you for some time. The results of dodgy assumptions or the wrong focus can be costly to fix once you’ve discovered your expensive new site is a flop.

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systems and empathy

Why 'systems and empathy' is the future for agencies

Econsultancy, in association with the IPA, has just released a report on the future of agencies.

There are many trends addressed in the report, including strategic shifts in advertising, flexible client engagement models, varied remuneration models, the war for talent, and the combination of human and machine intelligence.

But, one area I wanted to highlight is the often trite but nevertheless important 'left-brain right-brain' debate.


10 of the best digital agency websites

Agencies – too busy working on other people's digital products to actually sort out their own websites.

However, there are plenty of good agency sites out there. And I've selected 10 of them.