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Posts tagged with Affiliate Marketing

Split commissions in affiliate marketing

MoreNiche Ltd., a UK affiliate network, just launched a split commissions feature that enables merchants to remunerate not only the last referring affiliate, but also the first, or any other affiliates involved in the presale process. The idea was called "revolutionary."

28 comments

Affiliate marketing without a website?

Advertise on your websiteYou can indeed make money through affiliate marketing without a website. Methods that do not require a website are email marketing, paid search, and even offline marketing (print, radio, TV, etc). However, there's something every paid search marketer must know prior to launching a PPC affiliate marketing campaign without a website.

12 comments

Want affiliate motivation to drop? Drop commission rate.

commission dropIt is no secret we're still in a recession, and many businesses are facing truly hard times. Some are viewing the technique of cutting affiliate commissions as a way out. Bad idea. It neither speaks of their respect towards affiliate partners, nor motivates affiliates to perform better.

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StyleFeeder, Time Warner, and future of affiliate marketing

Time Warner StyleFeederIn mid-December 2009 the ShareASale affiliate network announced the winners of its 2009 Performance Awards. The "Exceptional Affiliate" prize went to a promising affiliate marketing company operating out of Cambridge, Massachusetts: StyleFeeder. A month later, the site was bought by Time Inc., the largest magazine publisher in the U.S.

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How do you define "active affiliate"?

Runners The definition differs not only only from one affiliate program to another, but also from one affiliate network to another.

2 comments

How to use offers without harming your brand

Are you currently avoiding affiliate voucher codes and offers due to the worry of its effect on your brand’s perception? Are you pushing too much distress marketing on your website? Allow me to take you through an anecdotal approach to tactical consumer offers.

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Case Study: GardenCentre builds its own ecosystem

gc adAn ecommerce site needs a healthy environment in which to flourish, especially in today's competitive hothouse. At GardenCentreUK.com, that environment is decidedly home grown. The company has achieved 100 percent sales growth over the past year largely through its own ecosystem created through affiliate marketing.

"With so many competitors we felt as though a strong affiliate network was the best way to keep our business growing," says Peter Howarth, GardenCentre general manager. "I'd say our affiliate network makes up about 15 or 20 percent of our revenue."

The GardenCentre plan actually runs against current trends. A 2008 Econsultancy report shows that the proportion of merchants saying that affiliate marketing drives high volume has decreased from 26 percent in 2007 to 15 percent in 2008. The average proportion of online sales credited to affiliate activity has decreased from 16 percent to 12 percent over the same time period.

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Q&A: Brad Waller of the Performance Marketing Alliance

brad waller performance marketingDoes interactive marketing need yet another industry association? At first glance you might not think so.  Online advertisers are all but drowning in an alphabet soup tureen of trade organizations, email and search are well accounted for, thank you very much. But what of affiliates and other performance-based online marketers? They now have a trade org to call their own, and to represent their interests, together with the concerns of others in the performance marketing ecosystem.

The newly formed Performance Marketing Alliance is largely the brainchild of Brad Waller, with whom we caught up to learn more about the nascent -- but fast-growing -- organizations. Its mission is threefold: to represent the performance based marketing industry in a unified voice, cultivate a positive image, and encourage participation in the channel.

1 comment