Posts tagged with Affiliate Marketing

Innovation and changing consumer behaviour drives affiliate marketing growth

Affiliate marketing is thriving, with the sector expected to drive an estimated £4.62 billion in online retail sales during 2010 in the UK alone, according to Econsultancy's annual buyer's guide published last week.

It is important for publishers, merchants, networks and agencies alike to continue to innovate to add value to the customer journey and drive further growth in the sector. This post explores some of the latest trends in the industry covered in the report.


Top five criteria affiliates analyze in affiliate programs

Whether you're an affiliate (aka publisher) or a merchant (aka advertiser), understanding how other affiliates prioritize various factors related to affiliate programs is important. In this post I'll share findings of a poll I ran for three months on my blog.


Six great reasons to engage with affiliates

Matt Bailey wrote earlier this month on the problem that affiliate marketing seems to have in shaking off negative connotations.

His points are entirely valid; affiliate marketers continuously have difficulties in effectively communicating the strengths of our channel.


Attributing value in affiliate marketing

For those working in affiliate marketing it genuinely feels after a handful of false dawns that our £4bn industry is at a crossroads, poised to develop genuinely more intelligent and intuitive commission modelling.

Affiliate marketing is at the coalface of online, premised on converting traffic to valid leads or confirmed sales. The past 15 years have seen a significant portion of online disciplines worked to cost per acquisition, falling within the remit of performance based marketing and rewarded on the same ‘last click wins’ discipline.

But as de-duplication becomes commonplace and analytics’ packages provide a wealth of data so the clamour for a ‘fairer’ reward system has gained momentum.


Split commissions in affiliate marketing

MoreNiche Ltd., a UK affiliate network, just launched a split commissions feature that enables merchants to remunerate not only the last referring affiliate, but also the first, or any other affiliates involved in the presale process. The idea was called "revolutionary."


Affiliate marketing without a website?

Advertise on your websiteYou can indeed make money through affiliate marketing without a website. Methods that do not require a website are email marketing, paid search, and even offline marketing (print, radio, TV, etc). However, there's something every paid search marketer must know prior to launching a PPC affiliate marketing campaign without a website.


Want affiliate motivation to drop? Drop commission rate.

commission dropIt is no secret we're still in a recession, and many businesses are facing truly hard times. Some are viewing the technique of cutting affiliate commissions as a way out. Bad idea. It neither speaks of their respect towards affiliate partners, nor motivates affiliates to perform better.


StyleFeeder, Time Warner, and future of affiliate marketing

Time Warner StyleFeederIn mid-December 2009 the ShareASale affiliate network announced the winners of its 2009 Performance Awards. The "Exceptional Affiliate" prize went to a promising affiliate marketing company operating out of Cambridge, Massachusetts: StyleFeeder. A month later, the site was bought by Time Inc., the largest magazine publisher in the U.S.


How do you define "active affiliate"?

Runners The definition differs not only only from one affiliate program to another, but also from one affiliate network to another.


How to use offers without harming your brand

Are you currently avoiding affiliate voucher codes and offers due to the worry of its effect on your brand’s perception? Are you pushing too much distress marketing on your website? Allow me to take you through an anecdotal approach to tactical consumer offers.


Case Study: GardenCentre builds its own ecosystem

gc adAn ecommerce site needs a healthy environment in which to flourish, especially in today's competitive hothouse. At, that environment is decidedly home grown. The company has achieved 100 percent sales growth over the past year largely through its own ecosystem created through affiliate marketing.

"With so many competitors we felt as though a strong affiliate network was the best way to keep our business growing," says Peter Howarth, GardenCentre general manager. "I'd say our affiliate network makes up about 15 or 20 percent of our revenue."

The GardenCentre plan actually runs against current trends. A 2008 Econsultancy report shows that the proportion of merchants saying that affiliate marketing drives high volume has decreased from 26 percent in 2007 to 15 percent in 2008. The average proportion of online sales credited to affiliate activity has decreased from 16 percent to 12 percent over the same time period.

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Q&A: Brad Waller of the Performance Marketing Alliance

brad waller performance marketingDoes interactive marketing need yet another industry association? At first glance you might not think so.  Online advertisers are all but drowning in an alphabet soup tureen of trade organizations, email and search are well accounted for, thank you very much. But what of affiliates and other performance-based online marketers? They now have a trade org to call their own, and to represent their interests, together with the concerns of others in the performance marketing ecosystem.

The newly formed Performance Marketing Alliance is largely the brainchild of Brad Waller, with whom we caught up to learn more about the nascent -- but fast-growing -- organizations. Its mission is threefold: to represent the performance based marketing industry in a unified voice, cultivate a positive image, and encourage participation in the channel.

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