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Posts tagged with Affiliate Marketing

Making the affiliate Long Tail wag : part two

In part one we looked at how and why the engagement of an affiliate programme’s ‘Long Tail’ is pertinent to advertisers today.

This second part will look at specific techniques and ‘quick wins’ which have proven successful for other advertisers.

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Making the affiliate Long Tail wag : part one

This is the first of two articles about how to engage and optimise the Long Tail of your affiliate programme.

Whilst the term has its origins in statistical sciences as early as 1946, it was popularised 60 years later with the publication of Chris Anderson’s book of the same name.

So how does this apply to affiliate marketing?

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The Importance of cookie hierarchies

Not all affiliate activity is the same.

Any single affiliate programme is as likely to include behavioural re-targeting, site abandonment-triggered emails or downloadable software as it is to number ‘traditional’ affiliate stalwarts such as blogs and incentive-based sites.

This is a good thing. Affiliate marketing should be as focused on targeting as any other online marketing channel and it is a sign of the health of the industry that new methods can find a place in an environment where the focus has always been on customer acquisition.

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Using Google image search for affiliate recruitment

A good affiliate marketing campaign is one that has a fair spread of affiliate types. It is not all desirable to have too few driving too high a percentage of the earnings.

What if you were to lose one of those key affiliates?

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How reliable is cookie-based tracking?

The issue of the reliability of cookie-based tracking is perhaps one of the most important issues for affiliates and always has been.

Affiliate marketing operates on the basic assumption that the sales affiliates refer to advertisers are tracked and reported correctly.

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Q&A: David Fieldhouse on mobile affiliate marketing

Launched earlier this year, Linking Mobile aims to move the affiliate marketing model onto mobile. 

I've been speaking to co-founder David Fieldhouse about the company and its plans, as well as the challenges of tracking affiliate sales via mobile. 

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Finding the value of your top 10 affiliates

Advertisers will have a set of key metrics which they measure the success of their campaign against. Typical metrics include but are not exclusive to: new vs. existing customer %, average basket values and lifetime value of customers.

These metrics will vary from advertiser to advertiser to be in line with their core strategic objectives.

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Affiliate categorisation is outdated

As the affiliate channel continues to become more sophisticated, it is becoming increasingly difficult to categorise affiliates based on their promotional type.

With boundaries becoming blurred, affiliates should be assessed on their individual merits rather than grouped by their traditional category.

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How to reward affiliates based on value

In her recent post on Econsultancy, Helen Southgate, the chair of the IAB Affiliate Marketing Council discussed the myths associated with attribution within the affiliate channel.

She rightly pointed out that the affiliate market is not looking for an alternative to the last click model.

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The one-to-many product data feed challenge

As performance marketing matures, merchants and affiliates are seeking the most efficient ways to drive traffic, conversion rates and profitability.Yet product feed technology is not well understood and there is a growing list of potential online marketing applications that require feeds in different formats 

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Why product data feed technology is essential for affiliate marketing

Affiliate marketing is seeing increasing levels of competition, investment and evolving technologies. At the same time, changes in the way consumers engage with brands online present new challenges and opportunities for merchants and marketers alike.

The affiliate channel has undergone immense change since its inception in the mid-1990s. It has become more professional, with networks and super affiliates making significant investments in technology platforms.

It has also diversified, with the emergence of micro affiliates catering for the sites that form the web’s ‘long-tail’ of niche search product categories. Affiliates are also branching into new areas such as group buying and comparison shopping engines, and are taking their first tentative steps into the domains of social media and mobile.

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How do you decide when to remove affiliates?

If you are an affiliate manager you face something of a dilemma: how to attract a range of good quality affiliates to your programme without becoming bogged down in managing the issues that this multitude of relationships may present?

Affiliate marketing is something of a bottomless pit: it is not a question of performing a set number of tasks; there is always more you can do, which can very quickly swallow up a large amount of your time.

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