Posts tagged with Affiliate Marketing

Understanding smartphones as an influencing device

Mobile commerce has witnessed staggering growth over the past few years.

We have been monitoring this activity for the past five years and in that time we have seen the share of mobile traffic increase from just 2%, to in excess of 50% of clicks through a tablet or smartphone. 

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Cross device tracking: is it time for cookie periods to be extended?

With the rise of cross device tracking, it is perhaps timely to consider the true length of customer journeys and whether as a result, cookie lengths should be revisited. 

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The power of Influence and the multichannel customer

Customer journeys are becoming increasingly complex.

Not only are they across multiple channels with multiple touch-points, they are also spanning multiple devices. 

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acquire logo

Start Me Up! Acquire: starting a new affiliate business

In our regular Start Me Up feature we rarely feature new agency-side ventures.

However, with Acquire we're making an exception and that's because the affiliate management company's co-founder is Tom Wright, 2013 winner of The Digitals Rising Star award.

We caught up with the co-founders to ask what it's like to start your own affiliate business.

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Price comparison and the great energy debate

Last week Co-Op energy boss Ramsey Dunning made a very public attack on price comparison sites, citing them as misleading and pushing up energy bills. 

Dunning stated that price comparison sites such as uSwitch, Moneysupermarket and Energy Helpline should disclose how much they make in commission from the energy partners.

While I of course advocate a continued development of greater transparency to consumers, I find it difficult to understand exactly what it is that Dunning is hoping such a move will achieve. 

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Strong mobile performance over Christmas and New Year: stats

With the staggering mobile growth that had been witnessed throughout 2013, it was widely predicted that consumers would turn to their mobile devices over the Christmas period.

John Lewis made a bold prediction pre-Christmas that it would see its share of mobile traffic exceed desktop for the first time on Christmas Day and they subsequently reported that these expectations were exceeded, with two thirds of traffic originating from a mobile device.

John Lewis was not the only advertiser that witnessed exceptional mobile performance, with a number of leading retailers also reporting on their mobile activity over the festive period.

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Blue Robot

Six ways to make the most of data feeds in affiliate marketing

Here are our top tips on the best ways that affiliates can use data feeds to increase their sales commission.

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Voucher code sharing ruffles affiliate feathers

UGC within the voucher code space has been a contentious issue for quite some time prompting many a discussion at the IAB Affiliate Marketing Council and earning itself a reference in the Voucher Code of Conduct. 

However, the affiliate industry to date has struggled to find any real consensus on how this area should be managed and regulated, and as a result one of the key players in the market has embarked on its own version of UGC within voucher codes with a 'social codes' platform.

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Cath Kidston Christmas widgets

Making the most of affiliate marketing this Christmas

We all know that Christmas is a huge season for retailers, but it’s also a big deal for affiliate marketers.

Bloggers everywhere are starting to reveal their site content for the holiday season: what we should wear, what we could cook and what we must buy our children.

For content affiliate sites, seasonal content is perfect for advertising Christmas gifts and related products. According to stats from Experian Hitwise, online shopping over Christmas 2012 was the busiest ever, with almost 200m visits on Christmas Eve and Christmas Day alone.

This is only going to increase as we move towards December.

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Has the affiliate channel outgrown the CPA last click model?

It's well known that the affiliate channel works on a cost per acquisition (CPA) model, meaning that when the desired action is completed, be it a sale, lead or quote,  the affiliate is paid.

To be able to attribute the sale to an affiliate there needs to be an agreed metric by which a sale can be attributed.

Typically this is a 'last click wins' model: if the last click is attributed to a particular publisher then they receive the commission.

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The rise of internationalisation amongst UK retailers

A few months ago we received an interesting piece of research from OC&C Strategy consultants which investigated how UK retailers are well placed to outperform their overseas counterparts in the battle for online supremacy.

It was estimated by 2020 there would be an incredible sevenfold increase in non UK sales.

Within the report, the ‘jewels of Britain’s retail e-mpire’ were highlighted. This was based on the volume of consumer searches from international territories.

A number of advertisers across the network were included on this list so we decided to take a look and see how the affiliate channel was aiding internationalisation in the ecommerce market

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mobile commerce

Mobile now accounts for 18% of sales for affiliate marketers: stats

Smartphones and tablets now account for almost a quarter of traffic for affiliate marketing campaigns, a massive six-fold increase in less than two years.

A new report from Affiliate Window shows that 22% of traffic and 18% of sales come through mobile and tablet devices, figures which respectively stood at just 3.5% and 5% back in November 2011.

The data comes from millions of sales and clicks recorded every month from more than 1,400 retailers’ and advertisers’ affiliate marketing campaigns.

Smartphones alone account for 13.6% of total traffic, which shows the importance of tablets for ecommerce as the devices drive a similar level of visits to smartphones despite a much lower penetration rate.

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