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Posts tagged with Ad Words

Three reasons why you should use Google’s Display Network

Once an unloved and rather under-used feature of AdWords, the Google Display Network (GDN) has become the world’s number one ad network, reaching more than 80% of internet users worldwide.

So is it time to give the GDN another go?

6 comments

Google pushing content network with new Ad Planner tutorial

Google is giving tutorials on how best to use the DoubleClick Ad Planner in a move to increase AdWords advertisers use of the content network.

The launch of Google's latest video tutorial may seem to be a push for increased spending on the content network, but additional help with targeting the right audience through this tool could prove valuable to both parties.

2 comments

Google changes its trademark policy (again!)

Google has announced changes to the way in which it deals with trademarks and Google AdWords at a press conference this morning.

In a move which brings the UK in line with its US policy, advertisers will now be able to include trademarked words and phrases in their Google ads without the trademark owners permission.

12 comments

Google: the search party ain't over

Are Google's best days behind it? The company may be one of the most recognized brands on the internet, and one of the most important technology companies in the world, but Google isn't quite growing like a weed anymore.

That gives analysts and pundits plenty of ammunition to ask whether Google's future is less bright than its past. Fortune is the latest publication to promote the notion that "the search party is over" for the Mountain View search giant.

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Google tries to lure local businesses to Tags with free trial

Google is the internet's 800 pound gorilla when it comes to advertising, but that doesn't mean that it has exploited all of the areas for growth potential. A significant one: small, local businesses.

While many small businesses use AdWords, or have given it a spin, even more aren't using it. There are plenty of reasons why. Many small business owners find paid search challenging to set up and manage, and if not set up and managed properly, campaigns can be very costly and ineffective. One costly, ineffective campaign can potentially cost Google a customer for life.

5 comments

Is digital advertising "lousy"? Not quite

Digital advertising is the best thing that ever happened to advertising industry, right? Not so according to Frederic Filloux in a piece that was published by the Washington Post this weekend.

Filloux cites two major problems: poor design, and the process by which online ads are bought and sold. With the former, he points to the popularity of ad blockers as evidence that online ads generally "act as repellents to readers." With the latter, Filloux notes that "most technology aspects of the advertising business have slipped out of the hands of those who were supposed to own them."

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Gilt Groupe and Groupon avoid SEO, but maybe they shouldn't

Private sales and group buying are two of the hottest trends in ecommerce today, and two of the hottest companies in these markets are Gilt Groupe and Groupon.

Yesterday, my colleague Meghan Keane wrote about how companies like Gilt Groupe and Groupon were largely avoiding SEO. Somewhat interestingly, however, they're not avoiding paid search.

5 comments

Marketers love Promoted Tweets, but why wouldn't they?

After years of speculation, Twitter recently launched an advertising platform of its own. After nearly two months in the wild, some of the marketers who jumped on board to use it first are speaking out.

What they're saying is not entirely surprising: Promoted Tweets are wonderful.

6 comments

Google introduces new AdWords Certification program

Google announced yesterday that it is "retiring" its Google Advertising Professionals program and that a new one, the Google AdWords Certification program, will be taking its place.

The good news: the previous $1,000 minimum 90-day ad spend required has been eliminated for individuals who would like to participate, and the minimum 90-day ad spend for agencies has been reduced to $10,000 from $100,000. That means that more individuals and agencies will have the opportunity to participate.

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The White House unleashes AdWords against Wall Street

Imagine for a minute that you're the president of the United States and you're trying to make the case against Wall Street. What's the best way to do it? As the president, you have almost unlimited access to the traditional media, but that's not always enough today.

So U.S. president Barack Obama, whose use of the internet arguably helped him win the presidency, isn't relying on the mainstream media to promote his Wall Street reform agenda; he's using Google. And he's going straight for the jugular by bidding on topical keywords related to embattled investment bank Goldman Sachs.

6 comments

Twitter set to launch its version of AdWords

Twitter will today officially announce the launch of a business model. After years of speculation, and skepticism, Twitter has decided to try its hand at the keyword-based advertising business model that built Google into a billion-dollar powerhouse.

According to the New York Times, Twitter's new ad offering, dubbed Promoted Tweets, will display ads that "show up when Twitter users search for keywords that the advertisers have bought to link to their ads".

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Google focuses in on the funnel

When it comes to online advertising and tracking conversions, the first click is often just as important as the last click. And sometimes, it's not even about clicks per se. But unfortunately many advertisers only track the last click.

Google is hoping to change that for AdWords advertisers with a new feature it introduced earlier this week called Search Funnels.

2 comments