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Posts tagged with Advertising

the internet

How do we use the internet and mobile devices in 2014?

Ofcom today published The Communications Market Report 2014 in the UK.

There are lots of interesting stats within, across telecoms, audio-visual industries, post and of course the internet.

No doubt we'll be covering the report fairly heavily, but I thought I'd start by rounding up the bits that caught my eye.

How is device use changing? How are people accessing media? How much are advertisers spending and on what?

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The top four applications of Big Data in marketing

Marketers live in a world that is creating 2.5 exabytes of data each and every day.

This provides both a challenge and an opportunity to marketers. How can they process and harness big data in faster and more innovative ways to deliver deeper insights and improved business performance?

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robot

The beginner's glossary of programmatic advertising

Programmatic advertising is complicated. There's no doubt about that.

This complexity explains why there is quite a lot of terminology involved, but it can seem quite opaque to the newbie.

Luckily, Econsultancy has a wonderful and thorough discussion and explanation of programmatic - Programmatic Marketing: Beyond RTB.

As a taster, I thought I'd throw some important terms into a glossary. It's just the basics, but I hope it helps.

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brand table

10 revealing digital marketing stats we've seen this week

Lots of mobile ecommerce stats this week, with a smattering of brand storytelling and advertising.

There's an infographic thrown in too, looking at the mobile path to purchase. Enjoy!

For more digital marketing stats, download the Econsultancy Internet Statistics Compendium.

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le tour - yellow sheep

Tour de France: How have Yorkshire brands used The Grand Départ?

It’s not often that Yorkshire, England, is in the spotlight on the world stage, but this weekend it certainly was.

The Tour de France kicked off and Yorkshire businesses and infrastructure experienced millions of people turning out to see the Départ.

I thought I’d do a little round up of the official supporters of the Grand Départ that have been making the most of the media’s attention.

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Viagra alternative advertorial

Native advertising: will there be a reader revolt?

Search for native advertising on the Guardian and you'll likely find this article.

The irony is almost unbearable. As Doug Kessler pointed out at FODM 2014 (all credit goes to Doug), he didn't find the Guardian's point of view on native advertising. He found this article in a paid-for position.

What does this mean for publishing and advertising? Keep reading and you'll find my rules for succeeding with native advertising.

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auctioneer

Programmatic mobile: what trends does it reveal?

Programmatic advertising has been around since 2009. On mobile though, it's only recently started to take off

Penetration and performance of the smartphone has increased and programmatic buying companies have seen the opportunity. Whilst Facebook and Google are taking most of the mobile advertising dollar, programmatic is certainly on the rise as it seeks to deliver quality and quantity.

Talking with RTB.com's Mike Miller, it struck me that the factors making for the success of programmatic mobile are those we see as trends across marketing. So what are these trends?

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unilever logo

Advertising trends: Unilever is out in front

Ashley Friedlein, Econsultancy CEO, kicked off 2014 by pointing to six trends of note in advertising.

These were real-time bidding, native advertising, video advertising, targeting, localised and geo-targeting, and mobile advertising.

Unilever is a company that continues to innovate in advertising. Let’s look at how.

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facebook like

A guide to the new power of Facebook advertising

A friend of mine with a new app-fronted business was recently waxing lyrical about Facebook advertising.

He told me it was great value for money when targeting users with a call-to-action to download his app, especially when users are in a specific location on their mobiles.

I've also heard lots of people talking about the power of targeting audiences on Facebook, either from a standing start or by uploading your own data and spreading out from there.

Due to the fact that it's still difficult to track users across different devices, Facebook's advertising is gaining prominence. The network is accessed on mobile by the overwhelming majority of its subscribers.

In this post I thought I'd give a brief overview of ad formats and targeting, as well as some insight into where the platform is going and how to succeed.

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vine logo

20 of the best branded Vines from May 2014

It’s the end of another month and therefore it’s time again to crawl through the six second efforts from brands both small and gigantic in order to bring you the very best mini advertorial marvels.

We have everything here from nuclear lizards, ultra-low budget remakes of classic car chases to some mind-bending perspective fun.

So strap yourself in for exactly two minutes of entertainment. Longer if you stop to read my various witterings.

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Madison Ave

Are consumers killing Madison Avenue?

Marketing, as we know it, is obsolete.

So say Simonson & Rosen in their recent book 'Absolute value'. Theirs is not a lone voice,  similar sentiments date from as early as 1999, in the Cluetrain Manifesto.

As it came in the peak of the dot-com bubble, though, that message was largely ignored.

Why do they say we’ve no use for marketing? It’s because of the rising power of the voice of the customer. With the growing availability of consumer opinions, the importance of brand messaging is diminishing.

Consequently, things are changing in the world of advertising. Slowly, but surely.

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buzzfeed

The BuzzFeed way: examples of shareable native advertising

BuzzFeed is successful in anyone’s book when it comes to creating content their audience wants to consume wherever they are and then share with their friends.

I listened to Will Hayward, VP Europe, BuzzFeed, at the Adobe Summit EMEA 2014. He was talking about how traditional display advertising is still inefficient and how new methods of social distribution of native content are worki.ng for BuzzFeed.

Here I’ve attempted to sum up some of Will’s thoughts.

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