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Posts tagged with Advertising

dino chart

Nine online marketing statistics we've seen this week

Dinosaurs not included.

Here are the most interesting digital and marketing stats we've seen this week. This week's crop takes in budget supermarkets, YouTube, retargeting, McDonald's and, of course, social media.

As always, if you want more extensive research and up to date stats, see the Internet Statistics Compenium.

Let's go..

3 comments
terminator

When marketing automation goes wrong

Consumers love it when a company's mask slips. They jump on perceived proof that businesses are all in it to rip off the customer.

PR snafus such as Sainsbury's recent inside-outside poster are a good example of this phenomenon. Social media goes crazy.

In recent times, the move to enhanced service, partly stimulated by the commercial internet, means the mask has further to slip (but it still can). Companies aim to be transparent and friendly with customers on an increasing number of marketing and comms channels, but mistakes still occur.

Marketing automation is one area where brands must be vigilant, lest the wrong message be sent or the right message at the wrong time.

So, here's a roundup of some ways in which marketing automation can go wrong, in social, ecommerce, email and advertising.

11 comments
chart

Nine internet marketing stats we've seen this week

The stats we've seen this week continue a trend for the past year.

There's lots about advertising, lots about mobile and plenty about where the two collide. Other highlights include the dreaded 'millenials' and their economic outlook and some interesting insight into the state of mobile in MENA specifically.

As always, if these stats don't sate your hunger, head on over to the insights and data in our Internet Statistics Compendium

5 comments

Ironically, five things that could stop clickbait

Once upon a time, the success of an article was judged by how interesting it was to read.

Of course, front page splashes, naked girls and free giveaways had an impact on print sales, but so, too, did regular columnists of quality and serialised work.

Essentially, serving your audience was thought to be important and publications often had agendas that went some way to determining their output.

I think this is still the case with print media, but one can't ignore the fact that print is receding. As it does, news and media online is to some extent being depoliticised as social media allows any publisher to reach an extended audience. Reaching large audiences is important for driving up the cost of advertising inventory.

Don't get me wrong, the sophistication of the internet is a good thing. It's no longer acceptable or, more pertinently, advantageous to massively keyword-stuff your editorial or add the terms 'porn' and 'XXX' to your title tags.

Ad technology, too, is getting better at allowing advertisers to understand revenue associated with campaigns across platforms. But the fact remains that many believe advertising needs to break away from the religion of the impression.

If it continues, it's going to become increasingly difficult to find subcultures. Parody and the parodied will be indistinguishable.

So, what can stop clickbait?

1 comment
get with programmatic

Get with the programmatic: why brands need to understand the new advertising landscape

Econsultancy and Marketing Week have launched a conference all about programmatic advertising.

NB: The next installment of ‘Get with the programmatic’ will take place on 29 September in London.

Let’s set the tone by discussing why brands must understand this technology (obvious spoiler alert: to be successful when purchasing ad inventory).

But let’s also have a look at some of the terminology and the dynamics between publishers, advertisers, ad networks, tech platforms and agencies.

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Facebook Atlas: what you need to know

Here's a brief introduction to Atlas by Facebook, the social network's new ad network of sorts.

Facebook was already selling ads in other apps via its Audience Network, which has been in beta since April 2014.

This Audience Network allows advertisers to promote their apps in other apps using banner, interstitial or native units and all the targeting data Facebook can stump up.

But now, with Atlas, Facebook is extending this to websites, too. All that Facebook data will be used to sell ads outside of the network and these will be seen by Facebook users. The idea is that this data will increase the effectiveness of ads by allowing greater tracking of users. 

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facebook logo

Why does everyone have a beef with Facebook?

Sorry for using the word beef. 

Lots of people had a beef with Google for years and many still do. The company continued to make money for its advertisers. SEOs had a begrudging respect for the platform that was their entire world. It was sort of a joke to anyone looking in from outside. 

Although it doesn’t provide advertisers such a neat way to capitalise on intent, I get the feeling that Facebook is incredibly good value for reaching audiences.

That’s not based on fact, merely because I know nothing guarantees a backlash like wild success. QED.

4 comments
the sun

The Sun on customer service and life behind the paywall

The Sun ducked behind a paywall in August 2013, so now feels like a good time to find out how it's all been going at Sun+

Beverley Mcintyre is Director of Member Services and Support at News UK. I was glad to catch up with her about customer service behind the paywall, as well as some other interesting aspects of the business, namely advertising and changes to the organisation as a whole.

For more on publishing, check out the Econsultancy Native Advertising report or these posts on publishing.

1 comment
trends visualisation

What do search volumes reveal about trends in marketing and ecommerce?

At the beginning of 2014, Ashley Friedlein rounded up some trends and predictions for the year in digital marketing and ecommerce.

I thought I’d dip back in and take a look at some of the most incipient trends with some simple Google searches.

Do click through to the searches and see what else you can dig up.

2 comments
publisher's principle line

The native advertising chart of relevancy and transparency

Think of a pair of axes, one showing relevance and the other transparency.

Where would various publishers’ content be plotted on this chart?

Part of the fascination with native advertising comes from the interplay of these two factors.

1 comment
Dell AdWords ad for IT consulting

How big ticket B2B companies use search marketing

Despite all the research and writing on the B2B buyer’s journey, quite a lot of B2B marketers still believe that “my buyers aren’t looking for us in search.”

Their assumption is that the customer in a position to buy a six- or seven-figure (or larger) piece of equipment or service is going to be deeply experienced and already know who the main providers are, and that’s who they're going to request bids from. The evidence suggests otherwise.

6 comments
sponsored content stats

10 internet marketing statistics we've discussed this week

We've got so many beautiful stats for you this week.

From native advertising to online TV, paid search spend to site search conversion, social media in travel to banking online. Please enjoy and share at will.

For more online marketing statistics, download our Internet Statistics Compendium...

2 comments