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Posts tagged with Advertising

17 marketing campaigns with a positive message for women

Today is International Women’s Day, which got me thinking about how women are represented in the marketing and advertising space.

Now, I know plenty of brands have had a negative impact when it comes to women’s issues (remember that ‘beach body ready’ campaign?), but others are actually doing some good, so I’m going to focus on them. 

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Eight exciting US digital marketing stats from the past week

Welcome to another dose of our regular US digital marketing stats round-up. Some say it is even more eagerly anticipated than the Presidential Election.  

This week we’re covering digital ROI, yet more ad blocking, The Oscars, Donald Trump, mobile, and more. 

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Video ads: if you’re demanding attention you’re doing it wrong

Attention spans are evolving, and by that I mean they’re shrinking. 

Halfway through writing that sentence my phone dinged and I saw a tweet pop up that looked quite interesting.

15 minutes of internet rabbit hole-diving later and I remembered I was supposed to be writing a sentence.  

I’m not alone in this, and one of the talks at our Creative Programmatic event last week that particularly interested me was from Innovid’s Tal Chalozin, who was there to discuss how video advertisers can cater for the modern-day online attention span. 

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12 intriguing digital marketing stats from the past week

It’s Mother’s Day on Sunday, when we celebrate and show our appreciation for the women who brought us kicking and screaming into this world. 

I’m in a sharing mood, so I’m going to open up to you and tell you the single most powerful piece of advice my mother ever gave me. I remember it word for word. 

She said: “Son, whatever you do in life, wherever you go, don’t ever let anyone stop you reading the weekly Econsultancy digital marketing stats round-up.”

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How O2 achieves creativity through data

Some people seem slightly alarmed by the rise of automation in marketing.

Is it the first step towards all of us being replaced by robots that will eventually enslave humankind and force us to oil their joints until the end of time?

While that might have been a lame attempt at a joke, it is actually very relevant to the Creative Programmatic event I attended yesterday, which was all about how this largely automated channel needn’t spell the end of human creativity in marketing. 

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Three is right to declare war on ‘irrelevant and excessive mobile ads’

Just when you think things can’t get any worse for the publishing industry, somebody goes and hammers another nail in its coffin. 

Well, it’s not quite as dramatic as that. But recent news from mobile network provider Three certainly got the ad industry talking over the weekend. 

The network has announced that it will roll out ad blocking technology on its network after initially trialling it in Italy. 

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three little pigs

Yet another (paid) opinion piece about Huffington Post's blogger relations

The editor-in-chief of Huffington Post UK caused a mini Twitter storm last week when he told Radio 4 that unpaid journalism is more authentic, more real than a paid column.

This ignited pretty much the same debate that raged when HuffPo was sold to AOL in 2011. Many unpaid bloggers suddenly felt aggrieved that their work had lined Arianna's pockets.

But in 2016, this gaffe is more a lesson in PR than it is a chance to re-examine the economics of publishing.

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14 fascinating digital marketing stats from the past week

It’s Valentine’s Day on Sunday, and I’ve got the perfect gift idea for you… 

No, it’s not something trashy and predictable like a box of chocolates or a diamond necklace. It’s the Econsultancy digital marketing stats round-up.

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nyt logo

Five ways The New York Times is innovating its publishing model

At the beginning of 2016 things are much rosier at The New York Times than they were two years ago.

Though print is still suffering, there seems to be a greater degree of parity between the incumbent's digital know-how and that of new online-only upstarts.

The paywall is bearing fruit, social media platforms court its content and Google is trying to shine a light on longer form journalism.

The paper has shown itself again to be a restless experimenter across digital platforms and with new digital technology.

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apac

The best APAC digital marketing stats from January 2016

India, Australia and China feature prominently in January 2016's APAC stats roundup.

Mobile payment, online retail growth, martech, ad spend and Netflix are all in the mix.

For more statistical fun, subscribers can download the Econsultancy Internet Statistics Compendium.

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What will impact Martech & Ad Tech trends in 2016?

The union between marketing technology and advertising technology is strengthening, like it or not.

I see two major meta-trends this year that are impacting technology and how marketers are going to apply it. 

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people.io

Start Me Up! People.io allows people to monetize their personal data

Despite consumers becoming more comfortable inputting data online over the past decade, 2015 saw mounting pressure on crappy ad formats, data resellers and unsolicited communication.

It's in this context that people.io launches today, a platform that allows consumers to benefit from giving away their personal data.

We caught up with the team...

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