{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Advertising

Eight intriguing US digital marketing stats from the past week

Welcome to another edition of our US digital marketing stats round-up – arguably the most hotly anticipated thing on the internet. 

This week we’re covering digital adspend, generation Z, jazz fans, and people using their phones on the toilet. Yes, you read that right.

0 comments

Nine exciting digital marketing stats from the past week

Well hopefully you’ve all recovered from St. Patricks’s Day, and by recovered I mean woken up in time to call in sick with at least some conviction. 

But if you have called in sick today then never fear, because the weekly Econsultancy digital marketing stats round-up looks great on any device, including your mobile phone while you lie in bed clutching your head and wondering why you needed to go on to that last bar.

3 comments

Seven tips for driving an emotional response to video marketing

The ability to elicit emotions in people has been an integral part of marketing for decades, and for online video advertising it is particularly important if you want people to share and engage with your content. 

But the emotions people feel in response to particular video ads differs greatly across the world, and between different demographics such as age group and gender.    

In this post I’m going to cover some key global trends in terms of emotional reactions to online video ads. 

3 comments

Here’s why the UK culture secretary is clueless on ad blocking

The ad blocking debate continues to rage on, showing no signs of slowing. A tsunami of mixed opinions and bad misunderstandings. 

The latest high-profile figure to publicly grab the wrong end of the stick entirely is culture secretary John Whittingdale, who last week referred to ad blocking as “a modern day protection racket” in which publishers have to pay to appear on a whitelist.

4 comments

17 marketing campaigns with a positive message for women

Today is International Women’s Day, which got me thinking about how women are represented in the marketing and advertising space.

Now, I know plenty of brands have had a negative impact when it comes to women’s issues (remember that ‘beach body ready’ campaign?), but others are actually doing some good, so I’m going to focus on them. 

8 comments

Eight exciting US digital marketing stats from the past week

Welcome to another dose of our regular US digital marketing stats round-up. Some say it is even more eagerly anticipated than the Presidential Election.  

This week we’re covering digital ROI, yet more ad blocking, The Oscars, Donald Trump, mobile, and more. 

0 comments

Video ads: if you’re demanding attention you’re doing it wrong

Attention spans are evolving, and by that I mean they’re shrinking. 

Halfway through writing that sentence my phone dinged and I saw a tweet pop up that looked quite interesting.

15 minutes of internet rabbit hole-diving later and I remembered I was supposed to be writing a sentence.  

I’m not alone in this, and one of the talks at our Creative Programmatic event last week that particularly interested me was from Innovid’s Tal Chalozin, who was there to discuss how video advertisers can cater for the modern-day online attention span. 

0 comments

12 intriguing digital marketing stats from the past week

It’s Mother’s Day on Sunday, when we celebrate and show our appreciation for the women who brought us kicking and screaming into this world. 

I’m in a sharing mood, so I’m going to open up to you and tell you the single most powerful piece of advice my mother ever gave me. I remember it word for word. 

She said: “Son, whatever you do in life, wherever you go, don’t ever let anyone stop you reading the weekly Econsultancy digital marketing stats round-up.”

0 comments

How O2 achieves creativity through data

Some people seem slightly alarmed by the rise of automation in marketing.

Is it the first step towards all of us being replaced by robots that will eventually enslave humankind and force us to oil their joints until the end of time?

While that might have been a lame attempt at a joke, it is actually very relevant to the Creative Programmatic event I attended yesterday, which was all about how this largely automated channel needn’t spell the end of human creativity in marketing. 

3 comments

Three is right to declare war on ‘irrelevant and excessive mobile ads’

Just when you think things can’t get any worse for the publishing industry, somebody goes and hammers another nail in its coffin. 

Well, it’s not quite as dramatic as that. But recent news from mobile network provider Three certainly got the ad industry talking over the weekend. 

The network has announced that it will roll out ad blocking technology on its network after initially trialling it in Italy. 

1 comment
three little pigs

Yet another (paid) opinion piece about Huffington Post's blogger relations

The editor-in-chief of Huffington Post UK caused a mini Twitter storm last week when he told Radio 4 that unpaid journalism is more authentic, more real than a paid column.

This ignited pretty much the same debate that raged when HuffPo was sold to AOL in 2011. Many unpaid bloggers suddenly felt aggrieved that their work had lined Arianna's pockets.

But in 2016, this gaffe is more a lesson in PR than it is a chance to re-examine the economics of publishing.

2 comments

14 fascinating digital marketing stats from the past week

It’s Valentine’s Day on Sunday, and I’ve got the perfect gift idea for you… 

No, it’s not something trashy and predictable like a box of chocolates or a diamond necklace. It’s the Econsultancy digital marketing stats round-up.

2 comments