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Sports marketers don't always get it right.
However, more often, such great subject matter lends itself to great campaigns.
Here are 10 of my favourites.
Where has the year gone? It’s almost April already, which means it’s time for yet another monthly social roundup.
This time it features campaigns and news stories from the likes of Honda, Adidas, Samsung and several others.
It’s the end of January and time to round up some of the most interesting social campaigns we’ve seen in the past 30 days or so.
This list also includes notable developments and interesting social media news stories from January.
When compared to its sporting goods rivals Adidas has a rather lacklustre ecommerce site.
There’s a lack of personalisation, there are no multichannel return options, delivery options are non-existent and the free delivery minimum spend is exceptionally high. All this plus a rather clunkily designed site mean that Adidas needs to up its game when it comes to ecommerce.
That being said, since exploring the site one week ago, I’ve found that Adidas is doing excellent work in the field of email marketing, in particular basket abandonment emails. Let’s take a little journey into my inbox…
Lace up your sneakers, put your sweat bands through the washing machine, make a pitiful attempt at a couple of lunges and let’s go for a run.
Don’t worry, I’ll catch you up later. I just have some work to finish around… this… uh… hot-dog.
Nike is the world’s most valuable sports brand according to Forbes. It has a market value of $71bn, $19bn of which is estimated to be pure brand value. Nike also commands 62% of the US athletic footwear market.
Impressive stuff, but what of its nearest sporting rival Adidas? Has it been left puffing and wheezing, meters behind its striding opponent as it desperately rummages around its kit bag looking for an inhaler?
Sometimes you don’t even need an excuse to spend an entire afternoon losing yourself while looking through hundreds of beautiful looking websites and admiring their handiwork.
Luckily we do have a reason… research! That old ‘get out of jail free card’.
Last year I took a look at some excellent examples of persuasive ecommerce design and I thought now would be a great time to add to the list. The sun is shining after all.
Using the five techniques laid out by Peep Laja in his persuasive design techniques manifesto I’ll be taking a look at various ecommerce sites that either tick one, or even all of the following persuasive design boxes:
Brazil 2014 is the first social video World Cup.
It’s quite telling how often Vines and Instagrams are used as part of the pre-match build-up by the BBC and ITV, either by showing videos the pundits or players have uploaded or by sharing ones from the fans themselves.
It’s even more extraordinary to think that neither channel existed during the time of last World Cup in 2010.
Brands (both sponsors and non-sponsors alike) are also capitalising on creating awareness and generating shares through Vine and Instagram by hijacking one of the most compelling global sporting competitions.
The World Cup kicks off on June 12 and is a festival of football that Asia’s passionate fans will doubtless enjoy.
Unfortunately every game kicks off at times between midnight and 6am here in Singapore which is going to mean some very sleepy Singaporean and Asian residents.
Many brands are desperately trying to capture the attention of these passionate fans, both official sponsors and unofficial brands eager to capitalise on the world's greatest event.
But which is doing the best job?
Nike has launched yet another brilliant advert for the World Cup but how does it compare to their previous efforts?
I’ve taken a look at Nike’s World Cup adverts over the last 10 years to investigate.
Interesting to see a certain Ian Wright figuring in 1994….yep, that’s right, we didn’t make it to the World Cup in the USA that year, thanks Graham Taylor!
Here are some of the finest branded Instagram videos from May 2014.
Taking in everything from Mini’s massive charm, even more massive nuclear lizard battles and Google’s blasé attitude to its own product.
It’s a cavalcade of tiny thrills and spills.
Like watching Prince on a trampoline.
The World Cup, along with the Olympics, comes by once every four years and is therefore a good assay of changing media habits and technology.
Twitter users have doubled since the last World Cup in 2010. Live TV streaming is available from all the main broadcasters and the user experience of laptop and tablet TV-streaming continues to improve.
Mobile has been the main driver of social media consumption and increasing demand for real-time content. Additionally, user generated content is easier than ever to gather, as new devices and new users become more adept and involved online.
So, what should marketers expect to come out of Brazil and World Cup 2014? In this post I’m going to take a look at some of the brands involved so far and their efforts, as well as looking at lessons that can be drawn from the London Olympics in 2012.
It's almost the end of May, which means it's time to round up some of the more noteworthy social campaigns we've seen this month.
This time around it includes Quorn, a security guard from Arcadia, Reiss, Free Tibet, Bestival and a clever video from A1 Sauce.